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The Warsaw Voice » Business » July 29, 2011
Business & Economy
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Postal Operator Moves Into Czech Republic, Slovakia
July 29, 2011   
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Polish private postal operator I.D. Marketing in mid-July bought rights to distribute addressed and unaddressed mail in the Czech Republic and Slovakia from the Dutch company PostNL. The value of the deal has not been disclosed, but Robert Kusiak, president of the supervisory board of I.D. Marketing, told the Voice that it ranked among the top three Polish business deals in those countries.

PostNL, which is a mail, parcel and e-commerce corporation based in The Hague, said in a press release that the company “will concentrate its European activities on addressed mail in the large countries where it has strong market positions: the UK, Germany and Italy.”

I.D. Marketing, present on the Polish market since 1997, specializes in providing postal services and organizing direct mail campaigns, a form of direct marketing, in Poland, the Czech Republic and Germany. With its own network of 2,500 distributors and 4,000 letter carriers, the company provides business-to-business (B2B) postal services and business-to-customer (B2C) services. It has the largest private network for postal services in Poland, with 46 centers with offices and specialized logistics depots —a total space of more than 7,000 sq m throughout the country. Among the company’s customers are retail chains, telecom companies, automotive businesses, publishers and firms providing financial services.

I.D. Marketing is a member of the European Letterbox Marketing Association (ELMA).
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