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The Warsaw Voice » Business » July 29, 2011
Business & Economy
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Lotos Builds Discount Gas Stations
July 29, 2011   
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The Polish Lotos fuel corporation has started building a chain of discount gas stations called Lotos Optima.

“The first stations in the Lotos Optima chain will be opened in the second half of this year,” said Maciej Szozda, vice-president of the Lotos SA group.

Under its corporate strategy for 2011-2015, Lotos aims to carve out a 10-percent slice of total retail fuel sales at Polish gas stations. Entering the discount sector is a key step toward achieving this goal. “We currently have an estimated 7.5 percent of retail sales,” said Paweł Lisowski, CEO of the Lotos Paliwa (Fuels) company. The Lotos chain has 316 gas stations located in cities and by main roads in Poland.

The company says that a premium Lotos gas station costs around zl.3-4 million to build, while the cost of a single Lotos Optima station will start at zl.1 million. Fuels at Lotos Optima stations will be sold at prices adjusted to the stations’ location and lower than at premium stations.

Discount gas stations are the most rapidly developing and most promising sector of the Polish fuel market. At the same time, the fuel market has become saturated with premium gas stations, while the increase in the number of self-service stations and those next to supermarkets has been gradually slowing.
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