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The Warsaw Voice » Destination Warsaw » July 29, 2011
Destination Warsaw
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New Strategy to Promote Warsaw
July 29, 2011   
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The recently established Warsaw Tourism Organization (WOT) together with Warsaw Destination Alliance (WDA) held a MICE (Meetings, Incentives, Conferences and Events) workshop June 15 aiming to draw up a common marketing strategy for Warsaw.

The workshop was attended by more than 50 people from the hotel and travel industry, conference and events organizers, City Hall officials and people working in stadiums and cultural centers. The six-hour workshop was conducted by Alex Kloszewski, the deputy president of WOT and chairman of the WDA.

Kloszewski said that all areas of the tourism industry should work together on creating one marketing product that can be launched early next year. The aim is to have a cohesive strategy to promote Warsaw as a meeting and events center in the heart of Europe. The strategy will aim to help Warsaw compete for tourists and the MICE business with such cities as Berlin, Hamburg, Frankfurt and Prague.

“Currently, there is very little communication between various interest groups. There is very little synergy among all the venues and organizations. Everyone does their own thing and the marketing effort is all over the place,” said Kloszewski.

The new strategy is to be presented at the next workshop in October.

Kloszewski said that WOT needs to work out a way to effectively communicate with all stakeholders, so that the private-public partnership works efficiently.

“This is an exciting time for Warsaw. It’s the first time ever that all organizations which depend on tourism, conferencing and events are starting to work together,” he added.

“A lot of investment has already been put into the city’s infrastructure, such as stadiums, so it is in our interest to ensure that we all work together to bring major pan-European conventions and conferences to Warsaw. All the stakeholders understand that they can’t do it alone, that there is strength in combining our efforts. It is a matter of survival. From my long experience in this industry, I know that this plan and PPP will succeed.”
Jolanta Wolska
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