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The Warsaw Voice » Real Estate » July 29, 2011
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Media in brief
July 29, 2011   
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Pay-TV Keeps Growing
ABI Research data indicates that the number of pay-TV users around the world increased by more than 56 million in 2010, to 704 million. This year, the figure is expected to grow to 745 million. Globally, half of pay-TV clients already use digital packages, and the number of high-definition TV users is expected to reach 225 million this year.

On the other hand, Informa Telecoms & Media believes that the number of clients giving up this kind of service will keep increasing. Last year, 1.19 million people, or 0.18 percent of users, canceled pay-TV, often switching to similar internet services. This small number will not significantly affect pay-TV for now, but it will probably grow. It is expected that the number of clients giving up traditional pay-TV will reach 2.55 million this year, and will rise to nearly 16.1 million, or 2 percent of users, in 2015.

Awards for TVN
A commercial promoting the film Transformers, produced by Polish commercial television station TVN, was named the world’s best trailer last year at the PromaxBDA Promotion, Marketing & Design Awards 2011 event held in New York June 30.

TVN won in two categories: Theatrical Films Shown on Television Promotion and Viral/Web/User Generated Content.

The winning trailer was produced by the TVN Self-Promotion Department with the assistance of the Film Garden studio and the 121PR agency.

TVN also won a silver statuette in the One Time Only Set Design category for its self-promotion commercial in the fall of 2010. The set design is the work of Sławek Czajkowski, a street artist of international renown, and award-winning film set and stage designers Katarzyna Sobańska and Marcel Sławiński.

PromaxBDA is an international organization of media professionals specializing in self-promotion and marketing. Its annual awards for self-promotion campaigns, trailers and design are regarded as the most prestigious distinctions in the industry.

New Deal-of-the-Day Website
Agora, one of Poland’s largest media companies, has launched HappyDeal.pl, a deal-of-the-day website. The website is being promoted by a big advertising campaign.

Every day, HappyDeal.pl offers one deal covering the whole of Poland along with offers from seven of Poland’s largest urban areas: Warsaw, Wrocław, Poznań, Cracow, the Tricity area, ŁódĽ and the Silesian metropolitan area. Like other deal-of-the-day services, HappyDeal.pl users can buy services, products and tickets with discounts of 50 percent and more, provided the deals are bought by a specified number of people.

HappyDay.pl offers are sold by the sales departments of local editions of the Gazeta Wyborcza newspaper, with the support of a team of consultants. All HappyDeal.pl offers will be advertised on websites in the Gazeta.pl group, in the Metro newspaper and the national and local Gazeta Wyborcza editions.

Live Sport on Polsat Sport News
The Grupa Polsat television company launched a new sports channel called Polsat Sport News May 30. Aired as a terrestrial digital channel, Polsat Sport News features sports news and live feeds, telecasts of the Wimbledon tennis championship and the British Open golf tournament. In June, the channel showed the World Beach Ball Championships in Rome, Italy. In the autumn, Polsat Sport News viewers will see games in Poland’s PlusLiga volleyball league and regular broadcasts of handball super-league games.

Polsat Sport News will also feature sport-related current affairs programs, including ones shown on other sports channels in the Polsat group, such as Cafe Futbol, Futbol Mundial, Magazyn Golfowy and programs about skiing and snowboarding. A new volleyball program will premiere on Polsat Sport News this autumn.

Apart from Multiplex 2, Polsat Sport News is available on the Cyfrowy Polsat platform and will be included on the “n” platform.

The other sport-related Polsat channels are Polsat Sport, Polsat Sport Extra, Polsat Sport HD and Polsat Futbol.
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