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The Warsaw Voice » Society » September 2, 2011
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Media in brief
September 2, 2011   
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New Talent Show on TVP2
Over 1,100 wannabe singers signed up in June for online auditions for The Voice of Poland, a new talent show that will kick off Sept. 3 on public television channel TVP2.

The auditions were open to people aged over 18 submitting recordings to the www.voice.tvp.pl website.

The submissions were then rated using a special computer program. Following the online casting call and selection by music industry experts, 150 contestants took part in “blind” auditions held in a television studio. They were rated by four talent judges, who were singers Ania D±browska, Kayah, Andrzej Piaseczny and Adam Darski a.k.a. Nergal of Behemoth fame. The judges sat on chairs with their backs to the stage, so they could only judge the contestants by their voice.

In the final stage of the show, four finalists will be chosen by both judges and viewers via text messages, and the winner will be chosen by viewers. The prize is a record deal with the Universal label.

The Voice of Poland will be aired on TVP2 at 8 p.m. on Saturdays, starting Sept. 3. The show’s format is the property of the Talpa Content company and the Polish version has been produced by Rochstar.

New Product Placement Warning
All shows on Polish television channels containing product placement will have to feature a new logo warning viewers about product placement. The onscreen logo will have to be shown at both the beginning and end of shows and after each commercial break. In each case, the logo has to be displayed for no less than four seconds and occupy no less than 5 percent of the screen. The logo also has to be displayed throughout the end credits.

Poland is also changing icons which advise television viewers of content unsuitable for children in different age groups. The red dot icon for adult audiences will be replaced by a red square with a white key inside. The green dot for no age restriction will be replaced by a smiley face embedded in a green square. Other icons, up to now marked with yellow triangles with digits showing the minimum recommended age of viewers, have been redesigned into squares with the age indicated in the center. All the new icons have been designed by the Platige Image studio.

Internet TV Growing Popular
The number of households in Europe using Internet Protocol Television (IPTV) where television content is delivered via the internet will grow by 8.6 million over the next five years, becoming the fastest growing television service in terms of new subscribers, according to Analysys Mason.

The analysts predict that the number of IPTV subscribers in Europe will reach 28.42 million by 2016, up by 43.4 percent from this year. The rest of the market for pay-TV will grow at a much slower rate, Analysys Mason says, and regardless of the technology in which the services are provided (satellite platforms, cable television, IPTV), the number of subscribers will increase 12 percent by 2016 to reach 185.2 million.

Television sets will be also more frequently used to view over-the-top (OTT) services, that is, all kinds of news and entertainment services delivered via the internet. In Poland, OTT services include the Iplex and Ipla movie streaming websites.

According to Cesar Bachelet, senior analyst with Analysys Mason, OTT services will not displace traditional pay-TV services, including cable, terrestrial and satellite television, as the main provider of video services to the primary television set. “But we anticipate much stronger growth for over-the-top services as a complementary, or secondary service, mostly on additional television sets,” Bachelet said.

In their annual report on the market for media and entertainment, experts from PricewaterhouseCoopers put the number of OTT service users in the United States at up to 2.2 million. “The U.S. market for pay-TV services is facing growing competition from services such as Hulu and Netflix which deliver video content through the internet, as pay-per-view or as part of monthly subscription,” the report reads. “The monthly fee usually stands below $10, while the most basic pay-TV package costs no less than $40 a month.” The Polish pay-TV market is gradually becoming saturated at over 10 million subscribers and so analysts are not anticipating the number to rise sharply any time soon. Satellite television remains the driving force of the market and is expected to gain plenty of new subscribers at the expense of cable networks.
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