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The Warsaw Voice » Business » September 30, 2011
Business & Economy
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Warsaw Students Win Google Contest
September 30, 2011   
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Students from the Warsaw School of Economics (SGH) won the European leg of this year’s Google Online Marketing Challenge, scoring their third straight victory in this competition. Along with the Warsaw team, three other Polish teams made it to the Top of Europe, one ranked European Top 5 and two others European Top 15, all three headed by Wojciech Czart, Ph.D., from the Faculty of Physics, Adam Mickiewicz University in Poznań.

This year’s winners are Anna Bowżyk, Marcin Pogroszewski, Łukasz Lewandowski, and Karol Chilimoniuk. The team’s tutor was Tymoteusz Doligalski, Ph.D., from the Department of Value Management, Warsaw School of Economics. The winning team won laptops and a trip to the regional Google office in Dublin, Ireland.

The Poznań teams were made up of students of applied computer science at the Faculty of Physics, Adam Mickiewicz University, and students of the Technical Applications of the Internet course provided jointly by the Adam Mickiewicz University, the Poznań University of Economics and the Poznań University of Technology. A fourth team from the Adam Mickiewicz University made it to the World Top 100.

The Google Online Marketing Challenge is an annual competition for undergraduate and graduate students who are tasked with creating an effective online marketing campaign employing the Google AdWords advertising system. They also come up with recommendations regarding marketing strategies. The competing teams, each consisting of up to six members, work with specific businesses for which they create the campaigns. The teams also compile reports containing analyses of the operations of the businesses they work with as well the operations of the competition. The teams conduct audits of the usefulness of the businesses’ websites and come up with recommendations regarding further marketing operations.

The results of the campaigns are used to select Google Online Marketing Challenge finalists after which academic experts from around the world rate reports submitted by the finalists to pick the global and regional winners. This year, there were 3,082 teams made up of almost 15,000 students from 70 countries.

The global winner of this year’s Google Online Marketing Challenge was a team from the University of Houston in the United States.
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