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The Warsaw Voice » Society » September 30, 2011
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Media in brief
September 30, 2011   
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Video-on-Demand Boom Expected
Internet Protocol Television (IPTV) will be the fastest growing technology used to broadcast a television signal in Poland in the coming years, according to a report by PricewaterhouseCoopers. IPTV is essentially a stream of data transmitted via broadband internet connections and at present this type of signal is used by 220,000 households in Poland. According to PricewaterhouseCoopers, that number will increase to 800,000 in 2015. Video-on-demand and pay-per-view services are expected to take off between this year and 2015 and PricewaterCoopers believes they will be most rapidly growing subscription services in the world. Spending on online news and entertainment services of this kind will increase 50 percent a year on average.

In its report, PricewaterhouseCoopers estimates that at the end of this year almost 12 million Polish homes, which is 83 percent of all Polish households, will have access to pay TV and in 2015 the figure will reach 13.3 million, or 90.9 percent of all households.

New Business Mag
Point Group Business Unit, owned by the stock exchange-listed Platforma Mediowa Point Group (PMPG) company, published the first issue of the Bloomberg Businessweek Polska magazine Sept. 19. The new magazine has 68 pages and a print run of 50,000. Starting as a magazine coming out once every two weeks, Bloomberg Businessweek Polska is scheduled to eventually become a weekly. The editor-in-chief is Michał Kobosko.

For the time being, Bloomberg Businessweek Polska contains articles translated from the magazine’s international edition which will later give way to stories written by local staff. PMPG is expecting the annual revenues of its business division to reach zl.20 million, owing primarily to the new title.

More Canal+ in HD
Canal+ Cyfrowy Sp. z o.o., the company which operates the Cyfra+ satellite digital television platform and broadcasts channels distributed by over 400 cable networks, will start airing its Canal+ Gol and Canal+ Weekend channels in HD , with plans to launch HD versions of even more of its channels.

Canal+ Gol, renamed from Canal+ Sport 2 at the end of July, shows soccer matches and the programming of Canal+ Weekend comprises movies and sports.

Canal+ Cyfrowy is planning to convert more specialty channels to HD. Apart from premium channels, the Canal+ Cyfrowy portfolio includes the Ale kino! movie channel, the Planete documentary channel, lifestyle channels Kuchnia.tv and Domo.tv, and the MiniMini and ZigZap channels for children. ZigZap will be renamed Teletoon+ in October. For now, three Canal+ channels are available in HD and they are Canal+ HD, Canal+ Sport HD, and Canal+ Film HD.
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