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The Warsaw Voice » Business » November 25, 2011
Business & Economy
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New Best Western Hotels in Poland
November 25, 2011   
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Two more hotels have joined the Best Western network in Poland, becoming part of the world’s largest hotel chain. These are the Best Western Hotel Portos in Warsaw and the Best Western Kraków Old Town.

The three-star Best Western Hotel Portos, in Warsaw’s Mokotów district is the chain’s second hotel in Warsaw after the Best Western Felix.

Even though they are part of the Best Western chain, both the Felix and the Portos are owned by Poland’s Grupa Kapitałowa PUHIT group.

Preparing the Portos hotel to join the international chain required significant investment and a major remodeling that cost almost zl.15 million in all, PUHIT executives say. The hotel now has 225 modern single and double rooms. Some of these are Premium Lux rooms meeting higher standards and offering additional services such as newspaper delivery on request.

PUHIT says it decided to rebrand the Portos and make it part of the Best Western chain because a similar operation produced benefits for the Felix, which has been operating under the Best Western brand since March.

“After joining the Best Western [chain], the Felix Hotel began to attract far more guests from abroad,” says Andrzej Wójcik, vice-chairman of the board at PUHIT SA. “We are confident that we will achieve the same effect with the Portos hotel, which is located next to business parks.”

In early October, the PUHIT group had its Monopol Hotel in Cracow rebranded as the Best Western Kraków Old Town.

The hotel is the first three-star network hotel in the heart of Cracow’s Old Town. Housed in historic interiors, the Best Western Kraków Old Town has 54 Standard rooms, 19 Lux rooms, and 18 Premium and Superior rooms. The hotel also has a modern Jazz wing with 18 Premium and Superior rooms with air conditioning, an avant-garde interior design and an original lighting system.

By joining the chain, both the Portos and the Best Western Kraków Old Town were included in the Best Western Rewards loyalty program covering all Best Western hotels worldwide. The program is targeted primarily at regular customers who collect points for staying in the hotels; they can later exchange these for free accommodation, for example.

The Best Western Kraków Old Town is the 11th Polish hotel that has joined the Best Western chain, overshooting the chain’s end-of-2011 target of 10 hotels. Best Western executives say the chain will continue to expand to include more hotels across Poland.

“By the end of 2011 yet another hotel is scheduled to open,” said Saija Kekkonen, the CEO of Best Western in Finland, the Baltic States and Poland. “This will be the third Best Western Hotel in Warsaw, on Poleczki Street, doubling the number of the chain’s hotels in Poland compared with the start of this year. This rapid growth has been made possible by the huge commitment of Polish operators with whom we have established cooperation so far.”

Best Western is the largest hotel chain in the world, founded in 1946. All hotels operating as part of the chain are independently managed and owned by private investors. They offer uniform quality and customer service levels and standardized sales and marketing programs.

Hotels can join one of three brands, Best Western, Best Western Premier, or Best Western Plus, depending on the standard of the services they provide. The Best Western chain has over 4,000 hotels in 90 countries worldwide, accepting a combined 400,000-plus guests every day.
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