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The Warsaw Voice » Business » November 25, 2011
Business & Economy
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Investors Appreciate Poland
November 25, 2011   
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The past year was not bad for the Polish economy. Poland has managed to maintain a high rate of economic growth despite financial turmoil abroad and a mounting public finance deficit at home, amid a debt crisis in the eurozone.

Paradoxically, Poland’s image in the eyes of the international business community has improved thanks to the crisis. This is largely due to the relatively fast growth of the Polish economy, combined with other factors. Foreign investors see in Poland in terms of many positive aspects not associated with the economy. One of them is political stability.

The favorable perception of Poland among investors is confirmed by the findings of investment climate surveys conducted by the Polish Information and Foreign Investment Agency (PAIiIZ). In its latest survey, 60 percent of the investors polled said Poland’s investment climate was good or very good, in what was the strongest result on record. The size of the Polish market is now the most important factor behind Poland’s attractiveness as an investment location. The second most valued component of the investment climate is the availability of qualified workers. Poland also scored high marks for political stability. Almost three-quarters of those surveyed assessed it as good or very good, while just five years ago political stability was among the five worst scores. Road infrastructure received the lowest score from investors, though ratings in this area have improved steadily over the past five years.

The findings of this year’s investment climate survey show that, unlike in previous years, labor costs are no longer the main factor taken into account by prospective investors. More important is access to qualified workers. And Poland has plenty of them, as confirmed by a October report by research company Everest called Market Vista Location Heatmap. According to the report, Poland is one of the world’s five most mature offshore services markets. Poland was the only European country to be ranked among the top five nations, behind Brazil, China, the Philippines and India. The report also shows that Poland enjoys steady interest from investors, mainly those from the Business Process Outsourcing (BPO) sector, in areas such as finance, accounting and IT.

Many global corporations have their service centers in Poland and the people who work there, most of them young, have proved their worth. They are well educated, competent and fluent in foreign languages, thus helping improve Poland’s image abroad. And a good reputation at a time of crisis is a huge asset.
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