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The Warsaw Voice » Business » November 25, 2011
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Media in brief
November 25, 2011   
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More Internet Users
The number of internet users in Central and Eastern Europe grew by 16 million in the 12 months up to June, the GemiusAudience market research company has found in its latest study.

In terms of the total number of people using the internet at least once a month, Russia topped the statistics in June at over 50 million, 10 million more than a year earlier. Turkey was the runner-up in the GemiusAudience study, at almost 24.6 million internet users. Poland came in at number three.

According to GemiusAudience, Poland had 18.9 million internet users at the end of June, 7.4 percent more than in June 2010.

TV Disco Goes on Air
The 4Fun Media television group, which owns the 4fun.tv and rebel.tv channels, has launched its third channel, called TV Disco. The channel will mainly air pop and dance music and disco polo, a Polish disco variety whose popularity peaked in the mid-1990s.

By March next year the new channel will reach 5 million homes, according to Ewa Czekała, CEO of 4Fun Media. 4Fun Media has more channels in the pipeline and by March next year, it plans to expand its online platform to include an online store.

Poland Likes Pay TV
Over 10 million Polish homes have cable television or a digital satellite television platform, according to the Nielsen media research company. A vast majority of Poland’s households, 10.8 million out of a total of 14.5 million, have pay television.

Cable networks deliver a signal to 4.6 million homes, while 6.2 million homes receive television via satellite platforms, which have flourished in Poland over the past decade. In 2000, satellite television had a total of 600,000 subscribers. Cable networks, in turn, have come to a stagnation point where the number of subscribers has not changed much over the past 10 years. Analysts believe the market is getting saturated and the upward trend may end this year.

Polish ‘Huffington Post’ Next Year
Tomasz Lis, one of Poland’s best-known journalists, is planning to launch an online news and opinion website modeled on The Huffington Post in the United States.

Lis, the co-producer and host of political television talk shows and the editor-in-chief of Wprost magazine, revealed details Nov. 8 at the Forum IAB Polska conference for internet sector insiders in Warsaw. Lis has been working on the project together with the NextWeb Media company. The website will be launched early next year, while a temporary website is now online at www.cosnowego.pl
Lis said that the project has a budget of many millions of zlotys and involves over a dozen people. “Nothing that big has been launched in electronic media for years,” he said.

The new project aims to publish high-quality content only. Other than politics, stories published on the website will deal with the economy, culture, science and sports, and the columnists will include outstanding experts in each of these fields. According to Lis, the website will be apolitical.

The Huffington Post website in the United States was founded in 2005 by Arianna Huffington as an overview of blogs written by politicians, businessmen, celebrities and others, but it also features a news section. Earlier this year, the website was bought by the American AOL media corporation.
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