No signs of rebound on Poland’s advertising market
April 29, 2013
Poland's advertising market remained flat year on year in Q1 2013, with the rebound in FY 2013 dependent on Q2 ad spending, Dagmara Robak, a partner at Mindshare Poska media house said.
The monitoring of gross TV ad revenues points "to a slight increase in revenues offset by an increase in rebates," the expert said.
Declines were visible in other channels, especially printed media, Robak added.
Sectorwise, FMCG, pharmaceutical and, to a lesser extent, the financial sector increased advertising spending, while telecoms significantly limited their ad budgets, Robak said.
FY 2013 outlook will be determined by ad spending in Q2, in Robak's view.