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The Warsaw Voice » Business » February 23, 2012
Business & Economy
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Eva Minge Brand to Expand
February 23, 2012   
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Esotiq & Henderson, a company listed on the NewConnect market and which has a chain of 150 stores selling lingerie across the country, will soon take over 51 percent of a company run by well-known Polish designer Eva Minge. This marks the beginning of a clothing group that will promote the Eva Minge Design brand in Poland and internationally.

The signing of a letter of intent on Esotiq & Henderson’s acquisition of a majority stake in Minge’s fashion house will enable the company to expand its range to include the designer’s new clothing collections. The newest one will appear this spring and will be available from specially set up sections at Esotiq stores.

“We plan to expand to 250 [stores] by the end of 2012,” said Adam Skrzypek, president of Esotiq & Henderson. “As well as developing the chain of Eva Minge & Esotiq stores, we plan to build a chain of 15 new Eva Minge Design brand-name boutiques with more expensive collections of women’s clothing. We plan to enter the interior decoration market as well.”

New Eva Minge Home showrooms offering interior decoration goods designed by Minge will open in the middle of the year. The first ones are being set up in Wroc³aw and Zielona Góra. “The company’s strategy provides for a chain of 15 Eva Minge Home stores by the end of 2012,” Skrzypek added.
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