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The Warsaw Voice » Business » April 26, 2012
Innovative Poland
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Certifying Buildings
April 26, 2012   
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Environment management standards are among the basic instruments used to regulate relations between the environment and the economy. Promoting their widespread use is a priority of environmental policies pursued by European Union countries. Measures that help reduce the negative environmental impact not only offer considerable economic benefits, but are also an important element in the development of companies.

Green building certification, which has been widely used in other countries for years—more than 200,000 buildings worldwide already have BREEAM certification—is becoming popular in Poland as well. Some of the green solutions, which help minimize the carbon footprint of the buildings where they are used, are required by law. But there are other factors that provide a strong motivation to apply these solutions. These include the increased environmental awareness of users, the principles of corporate social responsibility (CSR) pursued by developers, tenants and investors, and the economic calculation; by reducing pollution emissions as well as energy and water consumption one can significantly reduce maintenance costs in the long run.

Basing on the experience of Echo Investment, I can say confidently that certified buildings, including those in the design stage or under construction, are more favorably perceived at each stage of the development process—from the stage when administrative decisions are obtained and funding is sought to lease and sale. An important reason certification is sought is the need to adjust to changing market standards.

Technical requirements and the parameters of the materials and technologies applied are strictly specified, which makes standardization easier and provides clear guidelines for producers. Meanwhile, the educational sphere remains open and has strong potential for growth. Its task is to make us aware of green-building benefits and to educate and encourage building users to apply environment-friendly solutions.

Natalia Naumova
BREEAM Assessor
Echo Investment SA
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