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The Warsaw Voice » Society » April 26, 2012
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Media in brief
April 26, 2012   
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Campaign Promotes Public Broadcaster
Telewizja Polska (TVP) started a campaign April 7 to highlight its qualities as a public broadcaster that make it distinct from competing television networks.

The campaign involves TV personalities including journalists Gra¿yna Torbicka, Tomasz Lis, Wojciech Mann and actor Artur ¯mijewski. All have been affiliated with TVP for years.

The campaign is being conducted on the TVP1, TVP2, TVP Info, TVP Kultura and TVP HD channels and comprises 60-second videos, each featuring a different television personality. The campaign for TVP was designed by the Maxus media house and the videos were produced by Tyrka Studio.

Mobile Internet Access Popular
Almost 50 percent of internet users in Poland go online via their mobile phones, according to a survey conducted for media company PHD by research firm OMG Metrics. Men, young people and well-off individuals do so more often than other groups of people.

Fifty-three percent of male and 39 percent of female internet users access the internet via their mobile phones. Mobile internet access is the most popular with people aged 15-24 (58 percent) and the least popular with those aged over 45 (29 percent).

Twenty-four percent of those surveyed say they have used mobile internet for over three years now and 69 percent say they have used it for at least a year. Thirty-two percent of those who go online via their mobile phones do so several times a day.

The survey was conducted in July last year by OMG Metrics, a media services division of Omnicom Media Group, on a group of 1,000 internet users with the use of the computer-assisted web interviewing (CAWI) method.

Billions From Digital Music
Global revenues from digital music grew 8 percent year on year in 2011 to $5.2 billion and accounted for almost a third of the total revenue generated by record companies.

This figure has been growing steadily. In 2010, digital music accounted for 28 percent of revenue, according the latest report by IFPI, the international trade organization of the recording industry.

This rise in revenues is due to the growing popularity of smartphones and tablets, which can download music files, and online streaming services that allow users to listen to music for a monthly subscription fee.

The number of users of legal music services is on the rise. But research conducted by IFPI and Nielsen shows that 28% of internet users listen to pirated music.

TV Still Popular
People are watching more television than ever before, even in an age when the internet aspires to be king.

Last year, viewers across the world spent three hours and 16 minutes a day on average in front of a television, six minutes more than in 2010, according to the Eurodata TV Worldwide company.

In China, the increase was 12 minutes and in France 15 minutes. “In 2011, which was full of big developments, television managed to become the main medium for live content and exclusive materials,” said Jacques Braun, vice-president of Eurodata TV Worldwide. “Over 10 years, the average time spent watching television daily has risen by 20 minutes around the world.”

In 2011, Poles watched television for four hours and five minutes a day on average, according to Nielsen Audience Measurement.
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