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From the Editor
June 29, 2012   
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You could say that the last few weeks have been intense, but that would be putting it mildly. Two countries, eight stadiums, 16 teams. Rooting for the two host countries were millions, and for the other 14 teams tens of thousands of enthusiastic fans.

Just about everyone was a soccer fan and just about everyone was a soccer expert. Wherever you looked there were fans—some more frenzied than others—flanked by an army of ex-players, celebrities and politicians doubling as impromptu soccer gurus. They all appeared to know how the managers should select and coach their players, and what kind of strategy and tactics each team should adopt.

Euro 2012 in Poland and Ukraine was a completely different project from we saw in Austria and Switzerland in 2008 or in Portugal in 2004. For the well-heeled countries it’s all routine, just another fiesta, just another event. For us, it was a challenge and an opportunity. While others have already reached the top of the hill, we are still climbing, overcoming obstacles, and flexing our muscles.

Things went really well. The tournament was a huge logistical success, even when things got explosive. It was a huge marketing success as well. We showed everyone a modern-day Poland and it got rave reviews.

Lee Feinstein, the U.S. ambassador to Poland, said, “I am proud and privileged to represent the United States in Poland during Euro 2012. Poland’s famous hospitality and economic vitality are on display for the world to see.”

There was no sporting miracle—Poland, ranked lowest of all the teams taking part in the tournament, were knocked out of Euro 2012 without winning a single match—but that, in its way, was a blessing. We need to achieve success by hard work and talent rather than by relying on luck.

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