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The Warsaw Voice » Business » August 29, 2012
Business & Economy
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Promoting Eastern Poland
August 29, 2012   
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In the three years since it was launched, the Eastern Poland promotion program carried out by the Polish Information and Foreign Investment Agency (PAIiIZ) has contributed to attracting investment worth zl.500 million and creating 3,500 new jobs. Eighty events were held as part of the program with the participation of over 1,000 firms operating in the region.

A large campaign promoting the region on foreign markets will be launched in September.

Eastern Poland is attracting an increasing number of foreign investors. Among those who have come to the region in recent years are Ikea, MTU, Pilkington, Michelin and many aerospace companies in the Aviation Valley cluster. PAIiIZ has estimated that its promotional activities have enabled participating firms to carry out around 100 contracts.

PAIiIZ says the program has helped identify several strong sectors which have attracted special interest from business partners and prospective investors. One of the results of the program is an increased contribution of exports to the overall sales of the Polish companies taking part in the program. Some of them signed agreements with foreign business partners just several weeks after a fair or trade mission they took part in.

“The process takes longer—a year, two or even three—when it comes to investment projects,” Bożena Czaja, vice-president of PAIiIZ and the coordinator of the program, told the Newseria news agency. “Our observations show that direct promotion, that is participation in fairs and the promotion of our products, which by the way are of very good quality, produces concrete results in the form of contracts.”

One example is an agreement between the Lublin-based Syntea company and Indian company Aptech Limited. The talks they started in 2010 after a trade mission in Mumbai were finalized at the beginning of this year, with Syntea acquiring $1 million for development. PAIiIZ takes care of the logistic side of fairs and trade missions. Twenty firms from eastern Poland can take part in each event of this kind.

The PAIiIZ fairs and trade missions are attracting special interest from Asian markets. “During one of our recent visits to a fair in Seoul, Polish food attracted huge interest from Koreans, despite the fact that our cuisines are quite different. Polish sweets and meat proved a hit,” Czaja said.

A zl.12 million promotional campaign will be launched in September as part of the program. Short commercials promoting eastern Poland and its firms will be aired in Poland, other European countries, the United States and Asia while billboard advertisements will be placed in airports.

The project to promote eastern Poland has a budget of zl.86 million until 2015. PAIiIZ is carrying out the project in conjunction with five provinces in eastern Poland: the Lublin, Podkarpacie, ¦więtokrzyskie, Warmia-Mazuria and Podlasie provinces. The promotional activities are focused on sectors of key importance for the region, including the food, timber and furniture, aerospace, chemicals, renewable energy and business tourism industries.
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