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The Warsaw Voice » Real Estate » September 28, 2012
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Media in brief
September 28, 2012   
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TVP Kultura Out to Capture Viewers
The debut of the award-winning U.S. series Mad Men is set to be a ratings winner this fall for TVP Kultura, Poland’s public broadcasting channel dedicated to cultural issues. The series, created by Matt Weiner, has attained cult status in the U.S. and around the world. Mad Men is politically incorrect, socially risqué and not afraid to take on American myths. The series takes a look at the New York advertising world of the 1960s and has convincingly recreated the design and style of the period.

Kultura will also be screening a cycle of Woody Allen films in its Bilet do kina (cinema ticket) Saturday slot this fall. Viewers will be able to sit back and enjoy 12 Allen classics, including Bullets Over Broadway, Mighty Aphrodite, Deconstructing Harry, Everyone Says I Love You, Celebrity and Vicky Cristina Barcelona.

Also in the pipeline are a cycle of Jean-Luc Godard films, the horror movies of Mexican director Guillermo del Toro, and the work of legendary Brazilian director, actor and scriptwriter Glauber Rocha, a leading Cinema Novo figure during the 1960s.

Wednesday will be given over to opera and ballet, including works by Mozart and Stravinsky, while concerts by the likes of the Rolling Stones and Slash will be shown on Saturdays.

Original programs include a new talk show, Hala odlotów (Departure Lounge), where cultural events will be used to spark discussions on moral, social and intellectual trends, and Kulturanek, a children’s program meant to get young viewers into watching live broadcasts of contemporary art events.

Online Shopping on the Rise
The Polish market for online shopping has grown at a rate of around 30 percent annually in the last several years, according to the country’s Central Statistical Office (GUS). However, online shopping in this country still accounts for only about 3 percent of total retail sector sales.

Britain is number one in Europe in terms of online shopping, with online shoppers generating 12 percent of total retail sales. Further down the list are Germany and France.

Last year, online shoppers across Europe spent a total of 200 billion euros.

CBS Enters Poland
Television channels Zone Reality, Zone Romantica and Club TV—broadcast in Poland under the Chello Zone brand—will change their names and content as a result of an agreement signed by Chellomedia and CBS Studios International, international producers of specialty TV channels. Under the agreement, Chello Zone channels in 83 countries will be turned into CBS channels.

The soap opera channel Zone Romantica will be replaced by CBS Action, a channel focused on thrillers and science-fiction series. The lifestyle channel Club TV will be replaced by CBS Drama, which broadcasts drama films. And the documentary channel Zone Reality will be replaced by CBS Reality. The film channel Zone Europa will remain unchanged.
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