The launch of the
October 5, 2012
KPMG in Poland is initiating a “No printing Day”, campaign aimed at encouraging companies, institutions and individuals to refrain from printing during one day of each year, and this year this is on October 5. The end goal of the campaign is to have a positive impact on the environment.
Every day all around the world, an enormous amount of paper is used by companies, institutions and individuals. With printers everywhere, at home, in school and in the office, we very often print without any thought as to these printout are indeed necessary. The goal of the No printing Day campaign is to draw attention to the fact that through simple, everyday activities, we are all able to contribute to reducing deforestation. We wish to raise awareness that seemingly unimportant actions of individuals may greatly and negatively impact the environment.
The No printing Day campaign is addressed to companies, institutions and individuals who will declare that they will refrain from printing during one day of each year, and this year this is on October 5.
At KPMG, we print a lot, and despite our efforts to reduce the number of printouts, it is not always possible to convert all documents into electronic format. One of the goals of our campaign is to promote the rational use of paper. We believe that if we can turn off our printers for one day, so can companies in Poland and other countries all around the world. Thanks to such effort, we will be able to save thousands of trees and to contribute to the protection of the environment. One day without printing may save many trees – the exact number will be calculated once the campaign is completed and, proportionally to the campaign’s effects, we will plant new trees – said Magdalena Maruszczak, Marketing & Communications Manager at KPMG in Poland.
Participation in the campaign is free of charge. Companies and institutions may join the campaign by registering at the NoPrintingDay.com website. To register, it is necessary to submit the number of employees and printers in your company/institution. Once the declaration is verified, a tree with a logo of the given company/institution will appear on the virtual map along with information about the number of “saved” trees estimated by the calculator available on the website.
Individuals who want to participate in the campaign may do so on Facebook. By means of a special application, each participant will be given the opportunity to learn how to economize on the use of paper. The Facebook community will have its own virtual tree at the NoPrintingDay.pl website.
To boost the impact of the No printing Day initiative on the environment, KPMG in Poland – as the organizer of the campaign – will also plant real trees. The more entities that join the campaign, the more trees will be planted.
More information about the campaign may be found on the NoPrintingDay.com website.