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The Warsaw Voice » Destination Warsaw » October 26, 2012
Destination Warsaw
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Inside Entertainment
October 26, 2012   
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Stanisław Trzciński, managing director of STX Jamboree, an entertainment and music company, talks to Jolanta Wolska.

Are there many companies in Poland dealing in marketing and event management within the music industry?
Yes, there are, but there are not many reputable ones working on large-scale concerts, music events and marketing communication. I think ours is the only company in Poland that combines record production, music marketing, music event management and organizing large-scale concerts and festivals. However, there are several such large multi-faceted music companies abroad. We also organize closed corporate events.

What is the state of the record industry today, when so much music is downloaded for free off the internet?
This area is changing rapidly, it has moved into mobile phones, the internet, YouTube and the like. It would appear that the phonographic industry, in regard to records or CDs as such, is in decline, but Poland luckily lags behind the rest of the world in this process of decline. This area is important to my company’s operations more for prestige, marketing and PR reasons than income generation as such.

Has the internet had an impact on the concert tour business and attendances at live concerts?
The music industry as a whole has changed within the last four years. Today, the concert and festival market is much greater than before. The 2008 financial crisis has not had a negative impact on the number of people attending music events. It would appear that in the light of the economic crisis people are focusing more on themselves, their passions and living for the moment rather than saving. Through the internet, people are able to find information about artists and performers of various genres that are not visible in the mainstream media. Large-scale music festivals and concerts promote and complement that experience.

Your company brought some notable names to Poland. Who are they?
For example, Woody Allen, Kylie Minogue, Grace Jones, Macy Gray, Seal, Angie Stone, the Scorpions, Jamie Cullum, The Brand New Heavies, Raphael Saadiq, Take 6, Ayo, ZAZ and some time ago also Ray Charles, James Brown, Diana Krall, Natalie Cole and many others.

Which were some of the biggest and most important events you have organized over the last 10 years?
There were very many. But some of the main ones include the Annual Białystok Positive Vibrations Festival for 10,000 people, which has been organized since 2010 and was inspired by a series of albums we have been recording for the last 15 years.

Since 2007 we have been organizing the Fryderyk awards—the Polish Phonographic Academy Award gala that is broadcast on television. Then there have been other events that have also been broadcast on mainstream TV, such as “It began in Poland,” an open-air concert in the Gdańsk Shipyard held on June 4, 2009 for an amazing crowd of 100,000 people; the 20th anniversary of the 1989 First Free Elections in Poland concert; the PKO BP London Live—Polish Music Festival at the Wembley Arena in 2008; “Kolęda-Nocka. 30 years on,” organized in December 2011, which was a present-day adaptation of a legendary spectacle on the 30th anniversary of the introduction of martial law in Poland; and a concert for the presidential election convention for Bronisław Komorowski in June 2010, at which Polish Prime Minister Donald Tusk gave a speech and which included six major Polish music bands.

Which is the best Polish city for music concerts and festivals?
Wrocław tops the list, then there is Cracow Poznań, Gdańsk, Sopot and Gdynia. Warsaw does not fair as well. It is criticized for lack of an overall cultural strategy. It’s interesting that smaller towns, such as Białystok, Bydgoszcz and Rybnik have started to hold large music events.

Recently, the Warsaw Destination Alliance (WDA) helped establish the Warsaw Tourist Organization (WOT), with which you have started to work. Which area of their activities most interests you?
First of all, I am a great believer in networking. But more importantly, we want to help bring about the construction of a concert/sports hall for 12,000 to 20,000 people. Warsaw is the last capital in Europe, even including Tirana in Albania, that does not have a professional indoor hall. Recently ŁódĽ and Gdańsk have built such a venue. The best concert tours are avoiding Warsaw in the autumn and winter seasons. The Torwar hall, which has a capacity of under 5,000 people, is disliked by the music and sporting industry and by audiences. It is expensive, difficult acoustically and too small for concerts. A proper concert hall will bring in lots of business to Warsaw and will put it on the European entertainment map. It is good that WDA and WOT also see it as an important element in bringing tourism to Warsaw.
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