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The Warsaw Voice » Business » October 26, 2012
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Media in brief
October 26, 2012   
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Keep-Fit Guru Launches Book
Mariola Bojarska-Ferenc, a keep-fit guru who has been promoting healthy lifestyles in the Polish media for the last 25 years, is marking that anniversary with a new book entitled Sztuka dobrego życia (The Art of Living Right).

In the book, which was launched Oct. 3, Bojarska-Ferenc says it is worth keeping fit regardless of your age and gives tips on how to change your way of life for the better.

Bojarska-Ferenc talks to experts on nutrition and advises readers how they can fend off health problems with a proper diet and an active lifestyle. She interviews movie stars, journalists and politicians who disclose how they look after themselves and what they do to keep fit. In the book, Bojarska-Ferenc proposes a new diet based on the energy and nutrient density of products.

TVP Info Turns 5
The TVP Info 24-hour news channel, launched by Poland’s public television broadcaster TVP in 2007, will soon undergo a number of changes, some of them to be introduced this year. According to TVP Info head Jan Szul, the channel will focus more on documentaries. “We are also working on a new look for the channel,” Szul said.

The public broadcaster launched its news channel at a time when two private television corporations, TVN and Polsat, were already competing for ratings with their own news channels. The public channel has been since drawing growing audiences and according to the latest survey by the Nielsen Audience Measurement company, in September it had the highest ratings among news channels in Poland, watched by 3.71 percent of viewers. The survey also shows that over the first nine months of this year, TVP Info scored an average 4.01 percent of viewers, compared to 4.39 percent in the same period last year. TVN 24 managed 3.10 and 3.17 percent, respectively.

“Our ratings are growing among young people who are frequently the target audience of business and advertising programming,” said Szul. Until recently, the common belief in media and advertising circles was that most TVP Info viewers were people between 40 and 50 years of age. Szul is planning to introduce more changes in programming in a bid for higher ratings and to appeal to wider audiences, including young viewers.

Mastiff Media Polska Changes Name
Mastiff Media Polska, one of the largest television producers in Poland, is changing its name to Golden Media Polska. The company has also adopted a new logo, which, however, fits into the firm’s “canine” tradition: the new logo will feature a golden retriever instead of a mastiff. Mastiff Media Polska is the producer behind shows such as You Can Dance – Po prostu tańcz!, Bitwa na głosy (The Battle of Voices) and Perfekcyjna Pani Domu (The Perfect Housewife).

In April, the company’s managing director, Grzegorz Piekarski, bought the Mastiff Media Polska company from the Zodiak Media Group, together with Olle Langenius from Swedish investment firm Layline Partners and creative director Roch Fortin.
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