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The Warsaw Voice » Society » November 29, 2012
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Media in brief
November 29, 2012   
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New Magazine for Women
A Polish version of Grazia, a women’s fashion and celebrity magazine, will hit the news stands at the end of November. It will be published by the Bauer Group. “The magazine will feature celebrity news, interviews with stars and longer articles about them—and only credible stories that have been checked out,” Anna Zaleska, editor-in-chief of the new bi-weekly, said at a press conference. Another section of the magazine will focus on fashion—from designer names to street fashion. The magazine will also include sections on other topics, for example beauty, health, travel, interior decoration and cooking, as well as columns and reports on social issues. The Polish editorial staff will use Grazia’s foreign resources, but all content will be written by Polish writers. The magazine will be targeted at readers aged 20-40, living in medium-sized and large cities, with secondary and higher education.

Grazia will debut on the Polish market Nov. 29 and will come out every two weeks on a Thursday. It will have a circulation of 400,000. Bauer has earmarked zl.4 million for a promotional campaign. The Bauer Group owns a portfolio that includes two monthlies for women—Twój Styl and Pani—and celebrity biweekly magazine Show. Grazia was first published in Italy in 1938 where it is the flagship title of the Arnoldo Mondadori Editore publishing company. Grazia now has 20 country editions worldwide. The Polish version will be the 21st.

Music Streaming on HP Computers
The HP computer corporation and the Universal Music Group (UMG) record label have joined forces to launch HP Connected Music, which is their answer to Apple’s iTunes store, whose users can choose from 26 million music files available at a fee. Combining an online music store with a streaming website, the new service from HP and UMG is available to users of HP computers fitted with the new Windows 8 operating system from Microsoft. It has so far been made available in Europe, the Middle East and Africa.

The Universal Music Group has so far jealously guarded its catalogue of 3,500 artists, including The Rolling Stones, U2, Madonna and Lady GaGa. Owners of HP desktop computers and laptops with Windows 8 can now stream the entire catalogue free of charge for three months, during which time they are can also download 10 tracks a month for free. As a bonus, HP Connected Music users get access to exclusive music events, invitation-only concerts and face-to-face meetings with performers.

The Universal Music Group catalogue features a total of around 1.5 million tracks. Users can also listen to the music for free in return for hearing advertisements. Other popular music streaming websites including Deezer with 20 million tracks, Grooveshark with 15 million and the Polish Muzo.pl website with a catalogue of around 1 million tracks. The world’s most famous free music streaming service, Spotify, offers 20 million tracks. Spotify is not available in Poland.

Discovery Science Channel Revamped
The Discovery Science documentary channel in Poland was given an image makeover and a fresh logo at the end of October. The TV channel will be airing new programs under the slogan “Science Among Us” aimed at younger audiences. These include the Meteorite Hunters series, which has been filmed in Poland and other countries, and The Virtual in the Real program, in which engineers and prop men reconstruct scenes from films, TV programs and video games.
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