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The Warsaw Voice » Special Sections » December 21, 2012
Polska... tastes good!
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The Try Fine Food Program
December 21, 2012   
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Poznaj Dobrą Żywność (Try Fine Food) is a program launched in 2004 through which the Ministry of Agriculture and Rural Development promotes high-quality agrifood products. The aim is to motivate producers and processing businesses active on the European Union market to improve the quality of the goods they offer and thus to increase the diversity of food in Poland and throughout the EU.

Obtaining the Try Fine Food emblem is also an opportunity to promote products and companies at home and abroad by increasing a company’s prestige and its products’ renown. The Try Fine Food program also helps consumers make well-informed choices when buying food. When a product receives the right to sport the Try Fine Food emblem from the agriculture minister, this is a sign of recognition for the product and its producer, confirming its consistent quality.

The procedure
Those eligible to apply for the Try Fine Food emblem are businesses that produce and process agrifood products, regardless of their size and form of ownership. One of the requirements is conducting business in the EU. Producers interested in obtaining a Try Fine Food emblem for their goods can apply to the Ministry of Agriculture and Rural Development at any time to start the procedure. Any number of products may be submitted for recognition. The Try Fine Food emblem is awarded only to those products that meet the program’s criteria and receive a positive recommendation from the program’s Scientific Committee for Food Quality appointed by the agriculture minister. The committee is composed of specialists in food processing, nutrition, medicine, plant and animal farming as well as law and economics.

The PDŻ Try Fine Food emblem is available for the following product groups:
1) meat and meat products
2) milk and dairy products
3) fish, seafood and seafood products
4) eggs and egg products
5) honey
6) edible fats
7) cereal, leguminous and root-vegetable products
8) fruit, vegetables, mushrooms and products made from them
9) confectionery and baked goods
10) herbs and spices
11) foods for particular nutritional uses
12) mixed and processed goods based on the aforementioned products
13) water and nonalcoholic beverages
14) alcoholic beverages
15) others
In order to maintain a constant, very high standard of quality of the agrifood products receiving the emblem, the agriculture minister grants the Try Fine Food emblem for a period of three years.

At present 450 products made by 90 companies are tagged with the Try Fine Food emblem. These foodstuffs represent almost all of the listed types of product.

The Try Fine Food Program also involves promotional efforts by the Ministry of Agriculture and Rural Development aimed at spreading information about the program and the rules for taking part as well as the products that already have the Try Fine Food emblem. The program’s promotional campaign includes informing consumers about the way raw materials for these products are obtained, what technologies are then used to make them, what food quality and safety control systems are in place and what proper marking of the products looks like. As part of promotional measures focusing on the Try Fine Food Program, the Ministry of Agriculture and Rural Development actively takes part in numerous trade fairs and exhibitions all over the world. The program also includes forms of promotion that increase the recognizability of the emblem and popularize the products marked with it, namely promotion campaigns in retail chains, advertising in magazines as well as TV and radio programs, and mass outdoor events.

Application forms enabling a product to be submitted to the program can be found on the website of the Ministry of Agriculture and Rural Development under the Poznaj Dobrą Żywność tab.

Detailed information is available from:

Ministry of Agriculture and Rural Development
Poznaj Dobrą Żywność Program
30 Wspólna St.
00-930 Warsaw
tel. (+48) 22 623 16 30; (+48) 22 623 18 10,
fax: (+48) 22 623 16 08
e-mail: pdz@minrol.gov.pl
wesbite: www.minrol.gov.pl
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