Polsat TV leads in commercial group viewership in Aug.
September 4, 2013
Media group Cyfrowy Polsat flagship station Polsat ranked number one in commercial group viewership in August, followed by TVN media namesake channel, Nielsen Audience Measurement data show.
In the national audience share, public TV channel TVP1 retained its traditional lead, and was followed by Polsat and TVN.
All the major channels suffered year on year viewership declines, as has been the case for quite some time now, as introduction of DVB-T standard and ensuing broader channel offer make viewers migrate to the new offering.