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The Warsaw Voice » Business » January 31, 2013
Business & Economy
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Poland Pins Hopes on IT Fair
January 31, 2013   
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Poland has been chosen as a strategic partner of the CeBIT 2013 International IT Fair which will be held in March in Hanover, Germany. The move is an opportunity for Poland to promote its information and telecommunications technology sector as a promising and rapidly developing branch of the economy.

The CeBIT fair is one of the world’s largest trade events for the IT and telecommunications industry, attracting hundreds of thousands of visitors from around the world every year. Last year, the event was attended by over 310,000 exhibitors and visitors from 70 countries.

The Economy Ministry, which played a key role in Poland’s efforts to become a strategic partner in CeBIT 2013, is encouraging IT companies, universities, research centers, technology clusters, chambers of commerce and industry and technology parks to work together and to take part in the CeBIT fair. A total of 75 Polish IT companies took part in last year’s event and this year, the number is expected to increase to 100-150.

Poland has partnered up with the CeBIT fair as part of a three-year Do IT with Poland project aimed at promoting the Polish ICT sector and conducted as part of the “Polska Power” campaign.

The Polish Agency for Enterprise Development (PARP) is also recommending that Polish businesses become actively involved in CeBIT. “We have been taking care of participation formalities for them and we will support them as they work to set up business-to-business meetings with current and potential partners during the event,” said Bożena Lublińska-Kasprzak, the president of the Polish Agency for Enterprise Development.
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