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The Warsaw Voice » Business » January 31, 2013
Business & Economy
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Official Definition of Polish Vodka
January 31, 2013   
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Polish vodka, a product with an established reputation internationally, has now been given a new official definition under Polish law.

Polish vodka has for generations been popular around the world, and consumers strongly associate it with Poland. In January a change in the law on spirit production came into force which defines Polish vodka as vodka produced exclusively in this country and from potatoes or traditional cereals: rye, wheat, barley, oats and triticale. The law aims to strengthen the image of Polish vodka and protect the economic and legal interests of Polish vodka producers at home and abroad.

The Polish definition is a response to a definition of vodka adopted by the European Parliament. According to the latter, vodka can be produced from all raw materials of agricultural origin. However, “vodka” made from carrots or onions, permissible under the European Union definition, varies significantly from the traditional Polish, or more broadly, Slavic product.

According to Andrzej Szumowski, the president of the Polish Vodka Association, traditional recipes based on potatoes and cereals grown in Poland could soon turn Polish vodka into a brand as easily recognizable as Scotch whisky and French cognac.

The Polish Vodka Association, which works to promote Polish vodka and protect Polish vodka producers’ interests abroad, has launched a Program for Polish Vodka and a campaign to highlight the qualities of products which meet the criteria of the Polska Wódka/Polish Vodka geographical indication label. The association has designed several labels with images and text with reference to geographical indication. Such labels can be placed on products which meet criteria set out in the new law on spirit production in order to indicate that the criteria are met and highlight the outstanding product quality.
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