Media in brief
March 1, 2013
Polish Audiobook Store Goes International
The Warsaw-based Audioteka.pl online audiobook store has reported a 150-percent increase in the number of customers in just one year. Encouraged by the growing number of users in Poland, Audioteka is starting to explore markets abroad. So far, it has been successful in the Czech Republic, where Audioteka.cz is the largest store of its kind. Audioteka has also launched subsidiaries in Spain and France and is planning to expand to Sweden, Finland, Hungary, Turkey and Germany. It also plans to enter the market in Brazil.
Audioteka.pl is accessible from computers, smartphones and tablets. According to Audioteka CEO Marcin Beme, finding efficient ways to reach out to customers is the key to success. Audioteka aims to make it easier for customers to listen to audiobooks in their cars by taking advantage of new functionalities in different mobile devices.
Audioteka says 65-70 percent of its customers are well-educated men from large cities who hold managerial and senior managerial posts.
TVP Stream Targets Politicians
Public broadcaster TVP unveiled a new web application called TVP Stream Jan. 6. The service is expected to become a useful tool for viewers. It is specifically targeted at politicians and parliamentarians and the first public presentation of the application took place in the lower house of parliament.
The TVP Stream service makes it possible to watch programs broadcast by all 16 local branches of TVP, as well as 24-hour news channel TVP Info and web channel TVP Parlament.
The new service aims to provide up-to-date information on international, national and local events, as well as current-affairs programs. The target group is also expected to be interested in watching a live feed from parliamentary sessions on TVP Parlament.
The application can be run on smartphones and tablets with IOS operating systems and on devices using the Android system as well as on any computer using a regular web browser. Programs can be watched away from home and without having access to a television set, wherever there is the 3G signal for mobile phones. The service will cover a large area of the country, especially big cities.
Tablet, smartphone and PC users can download the application via the App Store and Google Play websites.
TVN CNBC Takes Market Temperature
Private business channel TVN CNBC in late February introduced a new graphic tool called Temperatura Rynku (Market Temperature) for all those interested in quick information on the stock market.
The new tool shows the quotations of companies listed on the Warsaw Stock Exchange, including those making up the key market indexes WIG, WIG20, mWIG40, and sWIG80. The quotations are presented in the form of squares containing the name of the company, its price and the percentage change from the previous closing. The squares change their position and color depending on what happens with the stock. The color gray means no change (all the stocks are gray before the market opens for trading on each day); red means a drop, and green an increase. One look at the new layout is enough to gauge the mood of stock investors: whether they are buying or selling, taking or avoiding risk.
TVN CNBC has a set of tools for showing what is happening on the stock market and the economy as a whole. The channel shows both intraday charts and those with historical data that show closing prices from a selected period of time in relation to the latest value. All the data on the charts is continually updated so that viewers have the most up-to-date information.
All the quotations of Polish stocks and bonds as well as futures contracts are displayed in real time on TVN CNBC. The quotations of foreign companies and indexes displayed are 15 minutes behind real time.
TVN CNBC is a business and financial news channel run by Polish private broadcaster TVN in association with CNBC International. The channel reaches over 8 million households. In 2012, the average daily number of viewers for TVN CNBC was 524,000.
The Voice of Poland Reloaded
Public broadcaster TVP’s TVP2 channel is launching the second season of its music talent show The Voice of Poland. Najlepszy głos (The Voice of Poland: The Best Voice) March 2. As in the first season, which premiered in the fall of 2011, talented rookie singers mentored by professional coaches and experts will stand a chance of making a quantum leap in their careers. The coaches for season two are popular Polish singers Justyna Steczkowska, Patrycja Markowska, Marek Piekarczyk from the band TSA, and Baron and Tomson, musicians of Afromental fame.
The new team of coaches is not the only surprise for viewers. The program will feature several turning points which are meant to heighten the drama of the show. For instance, the coaches will be able to take over a member of an opposing team who has been eliminated from the competition in the “Bitwy” (Battle) phase.
Moreover, the makers of season two intend to strengthen the reality show aspect of the program to let viewers get to know the contestants better.
The Voice is an internationally successful format broadcast in 47 countries. The most successful contestant in the first season of the Polish version of the show was Rafał Brzozowski. His debut single “Tak blisko” (So Close) became a hit last summer and made it to the top of the charts at major radio stations. Damian Ukeje, the winner of season one of The Voice of Poland, is also doing well on the music scene. His debut album was due to be out in early February, and a single from the album was taking radio station charts by storm.
The show will run for 12 weeks. It will be broadcast every Saturday beginning March 2, at 8:05 p.m. on TVP2.