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The Warsaw Voice » Culture » March 1, 2013
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Taste of Italy in Wroc³aw
March 1, 2013   
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Food and wine producers from Italy’s Benevento region descended on the southwestern Polish city of Wroc³aw recently to promote their delicacies at an event held at the Old Stock Exchange.

The hall of the building filled with the smell of delicious Italian cheeses, olives, olive oil, pastas, seafood and chickpea specialties, which were served during a gala dinner. And for dessert there was authentic Italian candy and aromatic, strong coffee. Also promoted were Italian wines and various traditional products. The best wines from the old vineyards of the Benevento region put guests in a Carnival mood—and fittingly so because the event was called “Italian Carnival.” The Carnival is a festive season celebrated by Catholics immediately before Lent.

Italian folk group La Takkarata performed and students from the University of Wroc³aw staged a theatrical production incommedia dell'arte style.

Italian products were also promoted at Wroc³aw’s Magnolia Park shopping center, where consumers could get to know and taste the specialties of the Benevento region.
The music, together with the dances, flavors and photographs from Benevento, was an invitation for Polish people to explore this southern region of Italy, which is little known but full of attractions. The region’s authorities and wine and delicacies producers say they are keen to welcome Polish tourists and establish new business contacts.

The delegation from Benevento came to Wroc³aw at the invitation of a local business organization called Zachodnia Izba Gospodarcza (Western Chamber of Commerce). Benevento’s Business Chamber was represented by LiberoRillo.

Marek Pasztetnik, head of Zachodnia Izba Gospodarcza, said, “This is the first in a series of events that we are planning to organize together with our Italian partners. I think it is a good time to build such partnerships. One can do that with the use of EU funds, but there’s also potential in bringing together the agricultural region of Benevento and its local producers and our Polish restaurateurs and tour operators. We should learn from Italians, who have a great love for and attachment to their homeland. We can also see business potential in the food industry.”
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