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The Warsaw Voice » Other » March 7, 2013
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The fourth edition of „Prospects in Poland” investment seminars have started.
March 7, 2013   
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This year’s cycle was started by „Proactive in business! First Forum of Theoretical and Practical Resources for the Development of Companies in Lower Silesia” seminar, that was held on the 26th of February in Radisson Blu hotel in Wrocław. The event was organized by Bluevine Consulting, the originator and initiator of „Prospects in Poland” cycle.

What lies ahead for the polish economy this year? What are the perspectives for local entrepreneurs? Are polish companies ready for applying innovative solutions and how does it influence on their condition? What are the perspectives for development of the outsourcing sector in Poland? How do local brands impact on the region’s development? These were just some of the discussed matters by the experts during the „Proactive in business!” seminar.

Representatives od local institutions, entrepreneurs, specialists and valued economists took part in the discussion. One of them was Marek Zuber, financial markets analyst, economist and financial adviser. Among the guests there were Dariusz Ostrowski (the president of Wrocław Agglomeration Development Agency), Marcin Mierzwa (Deputy Director of Brokerage Office at Alior Private Banking), Zygmunt Łopalewski (spokesman for INDESIT Company Polska), Michał Turczyk (Senior Manager at Deloitte). Wiesław Błysz (Vice President Marketing at REC Global), Przemysław Berendt (Global Marketing Vice President and Managing Director Poland at Luxoft), Anna Mikołajczyk (Vice President at Mikomax Smart Office), Marta Janowicz-Stradomska (legal adviser, founder and managing partner at CERTO Law Firm). The event was moderated by Jan Cieński from Financial Times.

The fact that this year’s cycle of Prospects in Poland started in Wrocław was not a coincidence. ‘’The capital of Lower Silesia, as a leader in business, is a perfect place for initiating this kind of important discussions’’, stressed Dariusz Ostrowski, the president of Wrocław Agglomeration Development Agency. ‘’The advantage of the region are successful investors from and outside of Poland. That is why we are so pleased that Wrocław can host this event’’, he added.

According to Dariusz Ostrowski, Wrocław is attractive for investors for many reasons. Local authorities do their best to provide them with the sense of security, and create proper and favorable conditions for business developing. This opinion was supported by Przemysław Berendt, the CMO at Luxoft, who said: ‘’Our cooperation with Wrocław Agglomeration Development Agency runs smoothly and perfectly”.

The participants of the debate confirmed that they were looking for new ways of cost-cutting and development possibilities in the current market situation. They are able to achieve that by finding new, cheaper localizations for running their business, and through outsourcing selected services.

One of the crucial elements of the debate was the topic of Poland joining the Eurozone.

‘’We were not worried by vice prime minister, Rostowski, who predicted that euro would not become a currency in Poland during his political carrier. Currency matters have never been a decisive factor for us being present in this region. We decided to invest in Poland because of its locatization in the centre of Europe and becauce of the people. Polish people work well and with passion’’, said Zygmunt Łopalewski, spokesman for INDESIT Company Polska. ‘’Clearly, the fact that euro has not been introduced in Poland brings some advantages and disadvantages as well. For instance, a common currency would cause a bigger stability in financial planning.’’

The conference participants also pointed to a different aspect of running a business – optimal design and good organisation of office space. It was stressed that it was important for all etrepreneurs, including those from the BPO sector.

‘’Our products are the answer to the investors’ growing expectations, related to their individual approach to various groups of employees’’, said Zuzanna Mikołajczyk, Marketing Department manager at Mikomax Smart Office. ‘’Companies more often need solutions, that, if needed, would help to reorganize office space efficiently and flexibly. It is important that the elements of the work space supported the comfort of group and individual work”, she added.

Mikomax Smart Office is an example of well prospering family company. The perspectives for developing businesses from this sector were the subject of „Business with family” panel.

‘’It is common that people talk about family companies badly or not at all. People believe that they are not organized properly. Nevertheless, those companies should be appreciated, especially locally. Not only do they create job vacancies, but also the don’t expect any special treatment”, stressed Anna Mikołajczyk, vice president at Mikomax Smart Office.

According to Łukasz Martyniec, owner of WM Group, the main strength of family businesses lies in their loyalty towards people commited to the company, and the fact that they want to pass business traditions from one generation to another.

Marta Janowicz-Stradomska, managing partner an CERTO Law Firm, believes that family companies should perfect their risk management skills. It is crucial to choose the best legal form of conducting economic activity, plan investments in advance. It is important to take legal and tax regulations uder advisement, and not to forget about the upcoming ones.

‘’It is impossible to stop changes in the law. However, if we stay prepared for them, we have a chance of converting the possible dangers into our success or, at least, keep them from having a negative impact on our company”, stressed Marta Janowicz-Stradomska while discussing the latest trends in changes in commercial companies and tax law.

Aneta Kłoda¶, Managing Director at Bluevine Consulting, noticed that the subject of family companies did not occure in the disccussion accidentally.

‘’Regions are strong not only due to foreign investemnts, but also thanks to greatly prospering local companies, and family companies among them. The SMEs sector keeps developing despite the crisis”, she stated.

The discussion about business condition and perspectives of its development in each region coincides with Bluevine Consulting’s avtivity. Company’s main goal is to create a platform that enables the dialogue between business and local authorities.

‘’We are really glad that we have succeeded, and that each year more partners decide to join us so that we can grow together”, summarizes Aneta Kłoda¶, the Managing Director at Bluevine Consulting.

The strength of the brand of ‘’Prospects in Poland” conference cycle is defined not only by the excellent and valued experts and high level of conference content. The seminars organized by Bluevine Consulting create the possibbility of establishing and maintaining relationships between business and local governments. VIP Galas that follow the seminars are the perfect occassion for that. VIP Gala in Wrocław was organized in partnership with LELLEK Group, the authorized dealer of Porsche.

Content Partners of ‘’Proactive in business!” conference were: Mikomax Smart Office, Alior Private Banking, CERTO Law Firm, Deloitte, Association of Business Service Leaders in Poland, REC Global, INDESIT, Gant Development and KGHM Letia.

More informationa about Prospects in Poland cycle may be found on: http://www.prospectsinpoland.com
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