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The Warsaw Voice » Business » March 27, 2013
Business & Economy
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Taking Polish Food to China
March 27, 2013   
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Rajmund ¯elewski, vice-chairman of the Polish-Chinese Chamber of Commerce:
The Polish-Chinese Chamber of Commerce has been helping Polish food producers showcase their products during the SIAL China International Food Fair in Shanghai for several years. The founders and co-organizers of this huge event include the China Commerce Development Center, the China Dairy Industry Association, the Foreign Cooperation Center, and the Chinese Ministry of Agriculture. This is the biggest and the most prestigious international food sector exhibition in Asia.

Those taking part in the event can establish valuable business relations and find out about the latest industry trends. The food market in China is growing rapidly, and many Polish food industry businesses can sense this exceptionally positive trend in the Chinese economy. Exhibiting their products at the SIAL fair in Shanghai, they can expect to attract interest from Chinese and other Asian hypermarkets, wholesalers, food-service companies as well as importers and sales agents.

China is the world’s largest food and beverage consumer. In the last five years, exports of agricultural products to China have increased from $7 billion in 2007 to $23.6 billion in 2012.The United States has the largest share in these exports; U.S. companies taking part in the SIAL 2012 fair sold a total of $2.5 million worth of goods and signed $28 million worth of contracts for the next 12 months. No other Asian fair provides so many good opportunities to promote one’s products on this huge market. Open to the world, China is very susceptible to changes in traditional consumption patterns. This could be an opportunity, for example, for Polish dairy products, cheeses, candy, or vegetable and fruit products. The size of the SIAL fair is shown by the fact that last year a total of 2,200 exhibitors from 83 countries, including Poland, and 21 international commercial corporations, exhibited their products in the seven halls of the modern Shanghai New International Expo Center (SNIEC). The exhibitors had 54,000 square meters of space at their disposal and drew a combined 41,500 visitors.

During the trade fair, meetings are held with representatives from the largest retail chains in China. The participation of representatives from food companies in these projects contributes to better mutual understanding, offers a better insight into the market and promotes the establishment of business contacts. SIAL China is an opportunity for exhibitors to showcase their products and enables them to introduce their products directly to hypermarkets, store chains and food-service chains in China and other Far Eastern countries.
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