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The Warsaw Voice » Business » March 27, 2013
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Media in brief
March 27, 2013   
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Parenting Tips and Gossip

br/>The o2 media group has launched a new website called Sexymamy.pl (Sexy Moms) that offers a mix of parenting advice and fashion and celebrity news.

Alongside tips on how to take care of children, it offers the latest gossip and photos of well-known people and their families. The website is divided into four main sections: Sexy Moms, What to Wear, Leisure Time and Be Fit & Sexy.

Michał Brański, a member of the board of the o2 group, said, “This is a website by moms for moms, but also for fathers who will learn how to support their partners and families.” Brański added, “It aims to reach a wider group of young, but already mature, modern internet users who are also parents.”


TV Show Takes Aim at Eating Habits
The first episode of a reality show aiming to coax viewers into healthier eating habits was aired March 10 by Polish public broadcaster TVP.

The show, entitled Życie od kuchni (What’s Cooking in Your Kitchen), is being screened on the TVP 2 channel.

It takes a close look at what Poles put on their plates and what they serve up to children. It examines whether people know what they are eating and aims to highlight the dangers of bad nutrition.

Polish children are among the most obese in the world, according to the World Health Organization. Twenty-nine percent of 11-year-olds are overweight while one in four 13-year-olds is obese. Obesity in childhood is linked to heart disease, diabetes and cancer in adulthood. Obese children and teenagers experience serious health problems more often than their peers. Typical problems include high cholesterol, diabetes, fatty degeneration of the liver, gall stones and even serious heart disease.

The show features Polish families who have trouble managing their spending on food, have unhealthy eating habits, do not know how to cook and have apprehensions about changing their diets. The families taking part in the show face their food challenges under the guidance of Małgorzata Ohme, a psychologist and an authority on the psychology of eating.

Meanwhile, master chef Robert Sowa comes up with recipes for healthy and attractive dishes, and puts families through a short course in cooking.


TVN Internet Project for Foodies
The TVN media group has launched a website focusing on food and cooking called Kulinarni.pl, featuring tips from experts and culinary celebrities. It aims to present multimedia content in a way that is fresh and accessible.

The website has a database with video clips featuring original recipes, focusing on the best chefs, top restaurants and venues where the tastiest dishes are served. The website also highlights the latest trends in cooking, selected products and news from the food sector, all accompanied by tips on savoir vivre.

Among those who cook for Kulinarni.pl are experts who appear on television, celebrities and chefs from the best Polish restaurants.

Research by Megapanel PBI/Gemius shows that the number of people who use food and cooking websites in Poland has grown from less than 1 million to more than 5 million over five years, while 28 percent of internet users now reach for such websites in search of culinary inspiration, up from 8 percent.


Pole on the EBU Board
Andrzej Siezieniewski, CEO of public radio broadcaster Polskie Radio, has been elected a member of the Board of the European Broadcasting Union (EBU), the largest organization of public media in Europe. This is the first time that a Pole has been elected to sit on the EBU board.

Meeting in Strasbourg Dec. 6-7, the EBU’s General Assembly elected new board members for a two-year period after the previous board’s term expired.

“The EBU is an organization with a real influence on matters associated with the functioning of the public media in Europe,” Siezieniewski said. “Working directly on the board of the Union will make it easier for us to express our expectations and carry out projects beneficial for public broadcasters in Poland.”

The European Broadcasting Union was set up in 1950 as an organization of public, non-commercial, radio and TV stations in order to share programs and produce them jointly for viewers in various countries. The EBU now groups radio and TV broadcasters from 56 countries. Polish public radio and television broadcasters have been members of the organization since 1993.
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