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The Warsaw Voice » Other » March 27, 2013
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Grupa Żywiec Spurs Economy
March 27, 2013   
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Total value added generated by Grupa Żywiec, one of the largest companies on the Polish beer market, exceeded zl.4.6 billion in 2011, according a report the company commissioned from Ernst & Young. The report shows that in 2011, Grupa Żywiec and its affiliates paid zl.2.6 billion to the State Treasury. Grupa Żywiec had 5,400 employees and in total, it helped create 41,300 jobs.

“Aiming to be the best brewing company in Poland, Grupa Żywiec is setting the highest standards in terms of reporting,” said Jarosław Herrmann, the company’s social responsibility manager, on the release of the Impact of Grupa Żywiec on the Socioeconomic Environment report. “The report gives a reliable answer to questions about Grupa Żywiec’s total impact on the socioeconomic environment and delivers important information to all of the company’s social partners, including central and local governments, investors and local communities,” he added.

According to Marek Rozkrut, the director of the Economic Strategy Team at Ernst & Young, the report is one of just a few such detailed analyses conducted in Polish industry. It shows that the value added directly generated by Grupa Żywiec was about zl.1.52 billion in 2011, while the total value added in Poland’s economy resulting from Grupa Żywiec’s operations—including the consumer demand generated by the company and demand for products supplied by brewing-related sectors—could be as high as zl.4.62 billion. This is equivalent to around 0.35 percent of Poland’s GDP, Rozkrut said.

Sectors which Grupa Żywiec stimulates the strongest are trade, hotel services and food and beverage services, the report shows. The company is responsible for around zl.1.1 billion of the value added produced by these sectors. Grupa Żywiec also has a strong impact on providers of business support services such as promotion and marketing (zl.400 million), the transportation industry (zl.364 million), and the chemical and metal industry (zl.223 million). As a buyer of malt and hops, Grupa Żywiec also produces zl.142 million of value added in Polish agriculture.

Grupa Żywiec generates considerable revenues for both government coffers and local government budgets in regions where the company’s five breweries are located: Żywiec, Leżajsk, Warka, Elbl±g and Cieszyn.
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