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The Warsaw Voice » Society » May 28, 2013
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Media in brief
May 28, 2013   
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Digital TV Spreads

Some 28 million viewers across Poland can already watch digital terrestrial television as the Ministry of Administration and Digitization prepares for the sixth stage of the country switching off its analog signal. The operation is scheduled for June 17. The final stage of the switch-off program is planned for July 23.

According to the ministry, the transition to digital TV has been smooth. Officials say they are keeping tabs on whether or not new groups of viewers are prepared for the switchover. An information campaign is continuing, though it is not easy to explain to everyone why they cannot watch their favorite programs in the same way as before, officials say.

“We’re trying to get the message across and make it as simple and easy-to-understand as possible, so that everybody knows what to do to watch digital TV—especially as there are already 15 digital terrestrial television channels available,” Deputy Administration and Digitization Minister Małgorzata Olszewska told the Newseria news service.

Olszewska conceded that not everything is going to plan because the switchover is a complex process, as she put it. The digitization ministry is receiving many inquiries from viewers about what they should do to make sure their television does not become a useless piece of furniture after their analog signal is turned off.

“Certainly, antennas are a problem because they need to be readjusted, and it is also necessary to retune channels,” said Olszewska. “We explain all that at each next stage of the switchover.”

Most of the costs related to the switchover are being picked up by public and private broadcasters, who are currently broadcasting analog and digital signal simultaneously. But costs for broadcasters will fall after they completely turn off their analog signal, Olszewska said.

TVP Rozrywka Goes on Air

Polish public television broadcaster TVP April 15 launched a new specialty channel called TVP Rozrywka. This entertainment channel broadcasts programs such as satirical and comedy shows, talk shows, festivals, concerts, videos, and game shows as well as comedy films and TV series.

Many of the programs will come from the broadcaster’s archives. These include the Duże dzieci (Grown Up Children) entertainment show featuring youngsters; the Szansa na sukces (Chance for Success) talent show for amateur singers; the Boso przez ¶wiat (Barefoot Across the World) travel series hosted by Wojciech Cejrowski; the Podróże kulinarne Roberta Makłowicza (The Culinary Trips of Robert Makłowicz) program; and the Rozrywka Retro (Retro Entertainment) series featuring comedy acts from the past as well as music concerts from Polish Song Festivals held for years in the southern city of Opole.

The channel will also rebroadcast programs now airing at TVP 2 such as The Voice of Poland talent show, the Postaw na milion game show (of The Million Pound Drop format), and the Życie od kuchni (What’s Cooking in Your Kitchen) reality show.

TVP Rozrywka is available on the so-called third digital terrestrial television multiplex (DVB-T). It is also available on most cable networks and on the Cyfrowy Polsat and nc+ pay-TV platforms.

The channel is expected to reach viewers in more than 90 percent of the country by July.

Top Role Models for Women

TV presenter, adventurer and writer Martyna Wojciechowska, weather presenter and radio and television journalist Agnieszka Cegielska, and community worker Joanna Radziwiłł were named the most outstanding Polish women in the latest 3 razy ona (Three Times Her) online poll held by the OnaOnaOna.com website for women.

The website is run by television presenter and journalist Agata Młynarska. The poll is held to highlight outstanding Polish women and their achievements.

This was the second such poll to date. Internet susers chose the winners from nominees selected by a panel of judges including prominent artists, scientists and culture and business leaders.
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