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The Warsaw Voice » Business » June 27, 2013
Business & Economy
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Meetings and Events Business Booming
June 27, 2013   
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A total of 22,300 meetings, conventions and business events were held in Poland last year, helping create 11,400 jobs and generating more than zl.600 million in revenue for the government.

“Poland is increasingly attractive as a venue for domestic and international events because the country’s transportation links with the world—in terms of airports and roads—have improved, and we also have more facilities capable of accommodating guests coming to attend such events: hotels, conference and convention centers and trade fair facilities,” said Rafał Szmytke, head of the Polish Tourist Organization (POT), while discussing the findings of a report on Poland’s meetings and events industry in 2013.

“Poland’s image is also improving thanks to massive promotional campaigns that have been conducted in recent years in Germany, France, Britain and several other European countries,” he added.

The Poland Meetings & Events Industry Report 2013 has data from 15 of Poland’s 16 provinces and analyzes a total of 22,300 meetings and business, cultural and political events that took place in Poland last year. According to the report, nearly 80 percent of those taking part in these events were Polish, while international participants accounted for only 16 percent. With regard to the subject matter of the meetings, most focused on the humanities (27 percent), technology (23 percent), medicine (16 percent), and information and communication (9.5 percent).

The report groups the events into categories. Conferences and congresses were the most numerous, accounting for 44.8 percent of the total number of events, followed by incentive events (21 percent), and corporate events (over 18 percent).

A survey conducted among conference participants shows that their stay in cities such as Gdańsk and Warsaw lasted about three days, and the expenses incurred (other than the fee for the organizer) was about zl.791 per person. Those surveyed spent an average of 2.5 nights in Poland. Expenses incurred by those taking part in trade fairs, in turn, were zl.910 per person on average in the place they visited, excluding payments for event organizers.

The largest number of events in 2012 took place in Mazovia province, more than 10,000 (42.2 percent), followed by Pomerania with 4,700 (21 percent), Wielkopolska with 3,100 (13.8 percent), and Małopolska with 2,100 (9.25 percent).

The report found that meeting and event participants booked a total of 4.5 million nights, which accounted for 7.3 percent of all nights spent in hotels and other collective accommodation facilities in Poland in 2012. Assuming that one night cost an average of zl.300, the report estimates that the total value of accommodation services sold amounted to zl.1.35 billion. The meetings industry also generated zl.610 million in revenue for the government, the report says.

This year’s report was produced by the Poland Convention Bureau of the Polish Tourist Organization (POT) in collaboration with regional convention bureaus from across Poland as well as meeting and event venues, the Warsaw School of Economics and the Cracow University of Economics. The report’s publication coincides with the start of a new project by POT in the form of the “I Like Poland” PR campaign on Asian markets.
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