More Than Purely Business
August 29, 2013
The Pure Sky Club, which opened two years ago in downtown Warsaw, has recently been rebranded to give its business-oriented image a more relaxed feel.
Located on the 22nd floor of the Skylight building at 59 Złota St., the Pure Sky Club has been given a new logo and a thoroughly redesigned website, while inside the club has acquired a classy piano in the bar area. The club’s revamped look is in part shaped by the venue’s new marketing strategy.
Pure Sky Club managing director Paul Cowen says a lot has been going on at the club over the past 12 months. Although Pure Sky Club has been growing above all as a business club, Cowen says the aim is now to transform the venue into one where social meetings are also held. The events calendar has been expanded with several new entries, such as the highly popular London Calling party held every Friday night.
During London Calling, the club’s doors are open to non-members and the night’s entertainment is Scottish musician Brian Allen with his band. Allen has become popular in Poland through the Poland—Why Not? project which promotes Polish musicians abroad. The Friday night party also features the greatest hits by The Beatles, Queen and disco tracks from the 1970s.
The Pure Sky Club is a perfect venue for cultural, show-business, art and fashion events and one of them is the Luxury Brand Exhibition held twice a year. Cowen says that during the exhibition, Pure Sky Club guests have seen a Versace fashion show, a collection of stunning paintings from the Fibak Gallery, a presentation of Aston Martin and Bentley cars from Platinum Cars and exclusive yachts from the Platinum Yachts. The next Luxury Brand Exhibition is scheduled for Oct. 12.
Over the past 12 months, the club has hosted a number of exclusive events with many prominent guests. Boxer Mike Tyson attended a press conference held to launch the Black energy drink and the club regulars include Polish fitness guru Ewa Chodakowska, movie star Borys Szyc and fashion models Anja Rubik and Joanna Krupa. Britain’s ambassador to Poland, Robin Barnett, was the honorary guest of a dinner organized jointly with UK Trade & Investment (UKTI) to promote British business in Poland. The club also has a number of corporate clients such as PwC, Microsoft, Google, HSBC, Hewlett Packard, IBM, TVN, TVP and Best Western Hotels.
A major benefit of being a Pure Sky Club member is access to 250 member-only clubs around the world. This is the result of a bilateral agreement between the Pure Sky Club and the International Association of Clubs, which includes business clubs, golf clubs and exclusive spa centers.
Pure Sky Club; Skylight Building, 59 Złota St., 00-120 Warsaw
Open Mon.-Thu. 6:30 a.m.-11 p.m.,
Fri. 6:30 a.m.-midnight,
Sat. 11 a.m.-midnight, Sun. noon-5 p.m.