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The Warsaw Voice » Business » September 30, 2013
Business & Economy
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Healthy Eating Campaign
September 30, 2013   
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The Polish Association of Juice Producers (KUPS) launched an EU-subsidized campaign in September to urge the public to eat fruit and vegetables as part of a healthy diet.

Originally launched in 2008, the reactivated campaign is entitled Vegetables, Fruit and Juice Five Times a Day. Instead of advertising specific brands, it aims to support Polish companies which produce and process fruit and vegetables. It encourages healthy eating habits among both children and adults.

Prof. Maria Koziołkiewicz from the ŁódĽ University of Technology, who is involved in the campaign, said people who want to stay in shape, mentally as well as physically, should make sure their daily diet contains products rich in antioxidants, zinc, vitamin B, lecithin and Omega 3 fatty acids. A regular diet of this kind “will have a beneficial effect on the body and mind and reduce the extent of DNA damage,” said Koziołkiewicz. “Fruit rich in antioxidants and minerals include strawberries, apricots, watermelons, blueberries, blackberries and citrus fruit. Vegetables in this group include broccoli, cauliflower, parsley, spinach, lettuce and red and black beans. Other sources of antioxidants include fish, especially trout, mackerel, salmon and halibut, vegetable oils, milk, eggs and honey. Antioxidants protect us against free radicals, which affect aging processes in the brain.”

The campaign is supported by the www.5porcji.pl website, which offers healthy eating facts, recipes and tips from experts. The website has a section for children with comic strips, trivia and games with fruit and vegetables as the central theme.

The campaign is co-funded by the European Commission.
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