GREAT Britain is GREAT
September 30, 2013
Britain’s ambassador to Poland, Robin Barnett, talks to Ewa Hancock.
What is the “Great Britain is GREAT” campaign?
The GREAT campaign was launched in September 2012 as a major promotion of the UK in the build up to the London 2012 Olympics. GREAT has become a globally recognised campaign which promotes everything that is GREAT about the UK.
GREAT Emerging Europe is focused on promoting this region as a GREAT place for UK business and promoting the UK to internationally minded regional companies.
Kenneth Clarke, Senior Cabinet Minister & Prime Minister’s Trade Representative, visited Warsaw in July. What was the purpose of the visit?
Ken Clarke visited Warsaw to take part in a high profile seminar on US EU Free Trade.
He also opened our new British Business Centre in Warsaw. This exciting project sees the opening of a brand new business centre in the heart of Warsaw which will act as a magnate to attract British companies to do business in Poland.
It will also be a promotion window for Polish companies seeking partnerships with UK counterparts helped by our new B2B platform.
Where would you see the potential for further expansion by British companies in Poland?
UK companies are scratching the surface of real potential in Poland - we represent less than 4% of total Polish imports.
There are huge opportunities for Britain’s food, drink and retail sector. We have a lot to offer as Poland moves up the innovation and technology ladder especially in the areas of energy and infrastructure.
We have a strong presence in the rapidly developing healthcare sector with Bupa, GSK and AstraZeneca.
At the heart of our offer is Great British technology and innovation.
What is Poland’s place on the investment map of Central & Eastern Europe for British investors?
We are the world’s second largest investor. In Poland we are just in the top ten. There is huge scope for growth.
We need to get away from direct exports and look more towards doing business with Poland. In today’s globally networked world it is trade in added value which counts not just transactional exports. Wherever you look there are lots of two-way opportunities.
Experts suggest a tripling of our trade position with Poland to 2020 is a realistic scenario.