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The Warsaw Voice » Business » December 10, 2013
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Next year looks promising for Polish ad market – report
December 10, 2013   
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Poland's advertising market will grow by 1.4% to nearly PLN 6.5 billion in 2014 after a 5.6% decline seen for this year, media house ZenithOptimedia said.

Most customers surveyed plan to keep their ad budgets stable year on year or increase them, ZenithOptimedia CEO Monika Bronowska said.

Also the gradual acceleration of the economy bodes well for the market, she says.


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