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The Warsaw Voice » Real Estate » October 31, 2013
The Real Estate Voice
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PRCH Retail Awards 2013
October 31, 2013   
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The winners of the PRCH Retail Awards handed out by the Polish Council of Shopping Centers (PRCH) were announced at a ceremony at the Fabryka Trzciny culture and arts center in Warsaw Oct. 17. The awards, given out for the fourth time, went to the best shopping centers, retail chains and marketing campaigns in Poland.

The Polish Council of Shopping Centers brings together over 200 shopping center investors, developers and tenants. The PRCH Retail Awards are designed to promote best practices in Poland’s retail industry. This year’s finalists included shopping centers and retail chains that stood out with their quality and efficiency as well as the most efficient marketing campaigns carried out by shopping centers and retail chains. This year’s projects were judged by a panel of judges made up of experts on development, shopping center management, tenancy, architecture and marketing, along with professionals representing shopping center tenants. The judges were tasked with assessing projects submitted for the competition in terms of their quality, innovation and efficiency.

The PRCH Retail Awards are modeled on those given out by the International Council of Shopping Centers (ICSC). The ICSC awards are considered to be the world’s most prestigious awards in the retail industry.

Among this year’s award and special-mention winners were shopping centers such as Galeria Malta in Poznań, Galeria Bałtycka in Gdańsk, Dom Mody Klif in Warsaw, Galeria Askana and NoVa Park in Gorzów Wielkopolski, Gemini Park in Bielsko-Biała, Gemini Park in Tarnów, CH Ster in Szczecin, and CH Port in ŁódĽ. Also among those singled out for praise were companies such as Deichmann, Smyk, Play-P4, and Tchibo Warszawa.
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