Media in brief
December 19, 2013
Mobility Trends Awards
MIT Media Group, the publisher of Mobility mobile technology magazine, is preparing to hold its Mobility Trends awards ceremony for the fourth time. During the event, Złoty Bell (Golden Bell) awards will be handed out to companies offering the best products and services in 18 categories.
The winners of the awards, which are named after Alexander Graham Bell, the inventor of the telephone, will be selected following an online poll held until Jan. 10. Anyone who wants to vote can find a questionnaire at www.mobilitytrends.pl and www.mobility.com.pl
Tomasz Cieślak, editor-in-chief of Mobility magazine, said, “Summing up the past year in terms of technological innovation, several new trends need to be highlighted. These include the level of competition for customers among smartphone producers and distributors. Both the largest market players and those who have just entered the market showcased new models. The year 2013 also brought many new applications and additional solutions offered to mobile device users.”
Ad Market Continues to Shrink
Poland’s advertising market shrank in the first three quarters of 2013 compared with the same period a year earlier, according to media company Starlink, which analyzes spending on advertising and revenue.
Online advertising was the only segment of the market that reported an increase in ad revenue. At zl.1.11 billion, it was 7.6 percent higher than a year earlier. According to Starlink, the third quarter of 2013 was the ninth consecutive quarter to see a fall in spending on television advertising, although the downward trend slightly decelerated.
Between January and the end of September 2013, the four largest television stations in the country, the Polish public broadcaster’s TVP 1 and TVP 2, and the privately-owned TVN and Polsat, lost a combined 13.7 percent of advertising revenue in year-on-year terms. In contrast, specialty channels recorded an 18.4 percent increase in revenue, as a result of which their piece of the television advertising pie increased to 27.1 percent in the first three quarters of the year, from 21.7 percent in the same period of 2012.
Magazines claimed zl.371.6 million in advertising revenue in the first three quarters of 2013, 13.8 percent less than a year ago, and newspapers claimed zl.248.6 million, 29.1 percent less.
The revenue of radio stations came to zl.379.3 million (a decrease of 5.3 percent), while outdoor advertising attracted zl.329.9 million (down 13.2 percent), and cinema zl.66.6 million (a decrease of 9.5 percent).
“The factor with the greatest negative impact on the advertising market was decreased spending on advertising by the telecommunications sector; this spending shrank by nearly a quarter,” Starlink said in a report.
Fruit and Veg Drive Brings Results
The government-backed “Five Servings of Vegetables, Fruit or Juice” educational campaign has entered its third and final year. The campaign aims to promote a healthy lifestyle based on a balanced diet by encouraging consumers to eat at least 400 grams of vegetables and fruit a day in five servings. Why five servings? Because, according to experts, this is an optimal dose of vitamins, minerals and nutrients needed for the human body to function properly.
The campaign is targeted at both adults and children and consulted with Poland’s National Food and Nutrition Institute.
According to the campaign organizers, the Polish Association of Juice Producers (KUPS), the campaign is yielding tangible results and is raising the public’s awareness about good nutrition habits.
Surveys point to a positive trend, with a 9-percent increase in the number of consumers who are aware that they should have at least five servings of fruit and vegetables a day, the campaign organizers say.
Almost half the mothers surveyed are aware that a single fruit or vegetable counts as one such serving and 75 percent of the mothers strongly agree with the statement that fruit and vegetables are essential for a healthy lifestyle.
Proper nutrition is especially important in winter, according to the campaign organizers. “It’s a myth that in winter you should eat greasy food to keep your body warm,” says Prof. Maria Koziołkiewicz, an expert with the campaign. “In winter, you should also eat well and reasonably, definitely not forgetting fruit and vegetables. In winter, both children and adults are more likely to experience lowered natural immunity. And immunity is something you cannot see; you can only see when someone gets sick.”
The campaign will run until the end of September 2014 and is financed by the Polish government using European Union funds as well as cash available from the Fund for the Promotion of Fruit and Vegetables administered by Poland’s Agricultural Market Agency.
More info at www.5porcji.pl