Poland’s best-selling TV stars
January 16, 2014
Broadcaster TVN recorded PLN 134.4 million pricelist-based ad revenues, excluding rebates, from Ewa Drzyzga's long-running talkshow "Rozmowy w toku" in 2013, according to Lowe Media estimates.
The calculations were made for the purpose of building a ranking of TV celebrities who make the most money for their stations.
Another PLN 133.4 million revenues was generated by Magda Gessler's "Kuchenne rewolucje."
These two celebrities came on top of the stake.
TVN's rival Polsat, broadcaster owned by media group Cyfrowy Polsat, came third with PLN 117.4 million ad revenues from "Must be the music" show featuring several celebrities from the world of music.
But a half of the top ten most revenue-generating TV stars in 2013 worked for TVN.