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The Warsaw Voice » Business » March 3, 2014
Business & Economy
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ibis Grows in Strength
March 3, 2014   
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ibis Mega Brand, the largest chain of budget hotels in Poland (ibis, ibis Styles and ibis budget), already numbers 22 outlets in this country and has plans for further expansion.

n ibis hotels belong to the Orbis hotel group, which is a strategic partner of Accor, the world’s largest hotel operator with a network of over 3,500 hotels in 92 countries. In Poland, the ibis brand has 12 facilities, located in the centers of major cities. Travelers can book accommodation in four hotels in Warsaw, two in Cracow, and one each in ŁódĽ, Poznań, Kielce, Częstochowa, Szczecin and Katowice-Zabrze.

In turn, the three-star ibis Styles Gdynia Reda, which opened in October 2012, is the first ibis Styles hotel in Poland. The key objective of the brand is to develop the network through franchises. By the end of 2014 ibis Styles in Poland is expected to expand to include two new hotels in Wrocław and Nowy S±cz. In the first quarter of 2015 an outlet in Białystok will join the network, while in the third quarter an ibis Styles Siedlce hotel is due to open in the mideastern town of Siedlce. There are nine ibis budget hotels in Poland, two each in Warsaw, Cracow and Wrocław, and one each in Szczecin, Toruń and Katowice.

In the past two years the Accor group has opened more than 200 ibis hotels worldwide, which works out to an average of one opening every three days. Recently, in Berlin, the group celebrated the opening of its 1,000th ibis hotel in the world. In addition, Accor owns 233 ibis Styles hotels and 506 ibis budget hotels.

In Poland the group is not only expanding, but also reporting good financial results. Hotels in the economy segment recorded a 5-percent increase in the occupancy rate to 61.6 percent.
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