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The Warsaw Voice » Business » March 3, 2014
Business & Economy
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Maserati Sales Accelerate
March 3, 2014   
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Italian luxury car manufacturer Maserati sold 15,400 cars worldwide last year, a hefty 148 percent increase on 2012. Sales were boosted by the launch of the Quattroporte and Ghibli models last year.

Maserati sales grew on all continents and the United States remained the largest market for the Italian manufacturer. In total, Americans bought 6,900 cars, which was 138 percent up on 2012. Sales on Maserati’s second largest market, China, totaled 3,800 cars, an impressive increase of 334 percent. Maserati also saw its sales go up in Europe where, despite the continent’s lingering economic woes, it managed to sell 2,500 cars. Sales figures were also high in the Asia-Pacific region excluding China and in the Middle East, where they increased by 52 and 81 percent to 1,300 and 750 cars respectively.

According to Piotr Chodzeń, the owner of Poland’s only Maserati showroom, in Piaseczno near Warsaw, the company’s surge in sales was mainly due to two new sedans, the executive Quattroporte and the sporty Ghibli, which is slightly cheaper and smaller. The Quattroporte, unveiled in March 2013, was Maserati’s best seller, with 7,800 of the cars snapped up around the world. The Ghibli, launched in October, notched up 2,900 sales. In Poland, the Ghibli is available from zl.330,000 for a diesel version. The combined global sales of Maserati’s GranTurismo and GranCabrio models were the same as in 2012, at 4,700 cars.

“There’s more to these cars’ success than their beautiful design,” said Chodzeń. “Despite growing sales of luxury cars, Maseratis are still a rare sight on Polish roads and as far as the premium segment is concerned, the prospect of standing out is often what sells a car.”

Last year, Chodzeń sold 18 Maseratis, including two Ghiblis, three GrandCabrios, four GranTurismos and nine Quattroportes (pictured). This year, Chodzeń expects to sell between 30 and 40 cars owing to the upcoming release of Maserati’s first ever SUV, called the Levante. Scheduled to roll out at the end of this year, the Levante could account for half of Maserati’s total sales. Chodzeń is also optimistic about 2015, when he hopes to sell up to 100 cars.
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