Biedronka Strengthens Lead
March 27, 2014
Biedronka, the largest grocery chain in Poland, has maintained a high rate of growth and strengthened its position despite a difficult market environment, according to Jeronimo Martins Polska, the Polish subsidiary of the chain’s Portuguese owner.
The Biedronka chain’s net sales increased by 15 percent last year in zloty terms to around zl.32 billion (7.7 billion euros).
Biedronka accounts for about 65.1 percent of Portugal-based Jeronimo Martins Group’s total sales worldwide.
The consolidated sales of the Jeronimo Martins Group increased by 10.7 percent to 11.8 billion euros in 2013.
Tomasz Suchański, general manager of the Biedronka chain in Poland, said, “Even though the macroeconomic situation is not conducive to growth, the Biedronka chain grew dynamically for the second straight year. What is particularly satisfying for us is the constantly growing number of customer visits, which exceeded 1.2 billion last year. This is proof that Poles trust us and we are trying to reciprocate in our daily work to provide high quality products at low prices, and be as close to our customers as possible.”
The Jeronimo Martins Group says Poland remains its top investment priority. In 2013, the group invested zl.1.7 billion in Poland, which accounted for 74 percent of the group’s total investment worldwide. The group’s financial involvement in Poland has made it possible to launch 280 new stores and two distribution centers as part of the Biedronka chain.
Currently, the Biedronka chain numbers around 2,400 outlets across Poland. Its operator, Jeronimo Martins Polska, is the largest private employer in Poland. Last year, the company created 7,000 new jobs in this country and currently employs more than 47,000 people across Poland. Jeronimo Martins Polska works with more than 500 Polish business partners, and says that nine in every 10 products offered in Biedronka stores are grown and manufactured locally.
Jeronimo Martins says it aims to have 3,000 outlets up and running in Poland by 2015. At the end of last year, the Biedronka chain comprised 2,393 stores, and this year about 300 new stores are scheduled to open across Poland. Jeronimo Martins Polska also plans to increase its presence in large urban centers. Three new distribution centers will open. Since 1995, the company has invested more than zl.10 billion in Poland.