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The Warsaw Voice » Business » January 31, 2014
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Product placement spending continues to grow
January 31, 2014   
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Spending on product placement on television exceeded PLN 150 million in 2013, including PLN 50 million contracts signed without the participation of an ad agency, Pentagon Research said.

Product placement spending makes some 2-3% of expenses on TV ads and continues to grow, Pentagon Research's Tomasz Sieniutycz said.
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