Polish Ice Cream in Germany and China
April 30, 2014
Polish ice-cream producer Grycan is planning to continue its foreign expansion drive following a successful debut in the Czech Republic.
The family-run company entered the Czech market last year and now wants to expand into China and Germany, according to Marcin Snopkowski, Grycan’s general manager. “We have already launched sales in Chinese and German retail chains,” Snopkowski said during a press conference in Warsaw, adding that the company is also planning to start trial sales in Britain. Last year, Grycan tested sales of its ice cream in China and Germany and, according to Snopkowski, the products were well received. “The first dozen or so containers with our ice cream were shipped to China last year,” said Snopkowski. “We have found a trade partner there and now we are getting ready to take part in the largest ice-cream fair in China.”
In Germany, Grycan is selling its products through Edeka, the country’s largest retail chain. Joining forces with selected business partners, the company is planning to test several other markets in and outside of Europe this year. “We have received inquiries about team-up opportunities from over 50 countries around the world,” Snopkowski said.
Zbigniew Grycan, who founded the Grycan company, added that the company would be increasing exports gradually. “We are not going to develop into a large corporation and want to remain a family business,” he said.
Last year, the company entered the Czech Republic with the first Grycan ice-cream stores outside of Poland and started selling Grycan products to Czech retail chains.
In Poland, Grycan has 123 ice-cream stores in 50 cities, forming Poland’s largest chain of ice-cream and coffee shops. Fifteen stores opened last year, which is the rate at which Grycan intends to develop in the coming years.