Media in brief
April 30, 2014
News in the Tram
The TVN News and Services Agency owned by the TVN Media Group has since April been providing news and other content that appears on LCD displays in Warsaw trams. Passengers can watch and read top news stories from Poland and abroad, automotive and sports news, showbusiness stories and weather forecasts. The news service is put together by the TVN agency’s newsroom from content published on the TVN Media Group’s x-news.pl website, including newscasts from the private TVN television station, CNN Newsource and television channels that are part of the European News Exchange (ENEX) network.
x-news offers video and audio clips and photographs from Poland and abroad. Its users include over 2,500 professionals. The website offers both free and paid-for content. Video footage is provided by all TVN channels and other sources including the television channel Orange Sport, the Storyful social media news agency and the Media Regionalne (Regional Media) network of websites.
New Channel for Polish Expats
TVP Rozrywka (TVP Entertainment) International is a new specialty channel belonging to Poland’s public broadcaster TVP and designed for Poles living outside Poland. Featuring entertainment shows made in Poland, the channel will be aired worldwide, starting with the United States and Australia. It will not be available in Poland.
So far, TVP’s only channel designed for Polish expats has been TVP Polonia, on air since 1992. However, the Polish Ministry of Foreign Affairs, which partially funds the channel, is not happy with TVP Polonia’s present format and wants a new channel, TVP Polska, to be launched instead.
In the United States, TVP Rozrywka International will be available to subscribers of the Dish Network satellite service provider whose packages do not contain TVP Polonia. TVP Rozrywka International will be included the network’s Premium (eight channels for $29.99 a month) and Super (11 channels for $34.99) packages. Since December 2012, the two packages have also included TVP’s news channel TVP Info. Other Polish channels available on Dish Network include iTVN, TVN24 and Polsat 2.
TVP Rozrywka International will be screening TVP hit serials, popular stand-up comedy shows, alternative and pop music concerts and cooking shows starring Polish celebrity chefs.
More Poles Shopping Online
Poles are increasingly eager to use modern products and services, mainly thanks to the internet. According to a report by the Bezpieczniejwsieci.org website, one in three Poles makes online payments at least once a week, and 27 percent pay their bills using an internet banking account. Last year, 87 percent of respondents made online payments at least once a month, up from 73 percent in 2011. Respondents also say they are spending more online.
The increasing number of low-value online transactions is an indication of the market’s maturity and also shows that customers have become used to buying small, everyday items online, says Damien Perillat, managing director of online payment service PayPal in Central and Eastern Europe.
Child Alert System on RMF FM
Private broadcaster RMF FM is the first and so far the only radio station in Poland to team up with the National Police Headquarters on an emergency messaging system called Child Alert. The system is designed to quickly alert the public about children who are in danger.
Child alert systems have so far been launched in 10 other EU countries: Belgium, Britain, the Czech Republic, Germany, Greece, Ireland, Italy, the Netherlands, Portugal and Romania. Australia, Canada, Malaysia, Mexico and the United States have similar systems.
Child Alert in Poland is operated by the National Police Headquarters Missing Persons Center.
Billions on Online Ads
Spending on internet advertising in Poland amounted to zl.2.43 billion last year, 10.2 percent more than in 2012, according to the AdEx report compiled by the Interactive Advertising Bureau Poland and PwC.
Graphic advertising accounts for the largest chunk of total spending on online advertising, at 43 percent, up by 13 percent in year-on-year terms. Search engine ads come second at 35 percent, 11 percent more than a year earlier.