Lease Deals for the Demanding
June 3, 2014
Radosław Gutknecht, sales and marketing director at Avis Polska, talks to the Voice.
Avis has been a leading car rental company in Poland for over 20 years. Globally, Avis is best known for short-term rental services. Why have you decided to start offering lease deals as well?
When you look at our history, Avis as a brand used to provide long-term car rental services in Poland back in the 1990s. We had 2,000 cars in our portfolio with comprehensive fleet management. In 1999, we decided to sell off that part of our business and focused on becoming Poland’s leading short-term car rental company as part of an international rental chain.
So what made us return to the long-term rental segment? To begin with, customers who were loyal to the Avis brand started inquiring about two- or three-year rental deals, complete with comprehensive fleet management services. Another reason was that the market for long-term rentals has been experiencing a revival in Poland and growing year by year. With its vast experience and offices across Poland, Avis is able to offer unique deals to businesses.
What are the stand-out features of the Avis Lease program?
Ever since we started working on this, we had one fundamental goal: to become the only company on the market to offer a full range of services, from special conditions on short-term rentals to an extensive package of services included in the monthly lease fee.
We offer comprehensive deals in which we cover the maintenance costs, provide replacement cars of the same standard, take care of regular servicing, tire replacement and repairs and provide 24-hour assistance. All of our customers, regardless of the size of the fleet they are leasing, are treated as individuals and are assigned their own Avis contact person.
We are the only company in Poland to offer free parking in designated Avis sites at airports, car rental discounts abroad, attractive prices for short-term rental in Poland and free 7-day vouchers enabling customers to rent cars in Poland of the same standard as lease vehicles. These deals are designed for senior and mid-level managers who travel a lot and appreciate an individual approach and being taken good care of.
What are the benefits of long-term Avis Lease deals for businesses with car fleets?
Our program allows such companies to focus on their current operations while reducing the cost of fleet maintenance and management. Fixed monthly lease and management fees allow companies to avoid unexpected costs. They do not need to deploy their own resources, which has a positive effect on their finances and boosts their creditworthiness.
A growing number of companies seem to be noticing the upsides of long-term leasing...
That’s true: data from the Polish Vehicle Rental and Leasing Association for 2013 shows that the number of vehicles financed and managed by leasing companies rose 11 percent. Avis is not trying to become the biggest player with its product. We want our product to cater to the more demanding customers who want an individual approach, a wide-ranging package and top-notch services combined with all the benefits they get from an international car rental chain.