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The Warsaw Voice » Society » June 3, 2014
MEDIA
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Media in brief
June 3, 2014   
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Women’s Mag Hands Out Awards
The Zwierciad這 women’s magazine, whose name means “mirror” in Polish, has handed out its latest round of Kryszta這we Zwierciad這 (Crystal Mirror) awards to outstanding academics, artists and other public figures.

The annual award ceremony was held May 19 in the gardens of the Kr鏊ikarnia Palace in Warsaw. The winners of the 2014 awards included Prof. Agnieszka Zalewska, a professor at the Nuclear Physics Institute of the Polish Academy of Sciences (PAN) in Cracow, and the president of the Council of the European Organization for Nuclear Research (CERN).

Awards also went to film directors Joanna Kos-Krauze and Krzysztof Krauze, who for over a decade have been one of the most creative duos in Poland’s filmmaking industry. The magazine also handed awards to composer and musician Wojciech Waglewski and to Jerzy Owsiak, the founder of the Great Christmas Aid Orchestra (WO同) Foundation whose annual charity drive is the largest event of its kind the world.

Zwierciad這 handed its 2014 Special Prize to celebrated actor Janusz Gajos. During the award ceremony, the magazine also handed out a readers’ choice award called the Kryszta趾i Zwierciad豉 (Mirror Crystals), which is given out to young people.


Billions on Advertising
Polish companies spent almost zl.4 billion on advertising on TV, radio and in newspapers in the first quarter of this year, according to a report by the Institute of Media Monitoring. The pharmaceutical sector spent the most on advertising—over zl.860 million. The Aflofarm company topped the table, forking out zl.240 million.

Among the top three sectors in terms of advertising expenditure was the food industry (zl.515) and retailers (zl.470 million.) Also among the top five were the media industry and the cosmetics sector, which spent zl.303 million and zl.287 million respectively. Companies in the financial sector—such as banks, insurers and investment fund companies—ranked sixth with around zl.270 million spent on advertising.

The Institute of Media Monitoring study shows that the IT and public administration sectors spent the least—zl.3.3 million and zl.1.7 million respectively. In comparison, the biggest spenders in the food and retail sectors—Ferrero and Lidl—plowed around zl.50 million and zl.85 million into advertising on TV, radio and in newspapers.

Television is still the preferred advertising medium. In the first quarter of the year, companies spent around zl.2.5 on TV commercials, while almost zl.800 million went on radio ads and around zl.630 million on newspapers ads.

The Institute of Media Monitoring examined the advertising expenditures of companies from 30 sectors. The survey covered 30 TV channels, 65 radio stations and 470 press titles.


BBC, TVP Team Up on WWI Drama
Filming on The Passing Bells, a five-episode war drama to mark the centenary of the outbreak of World War I, began in mid-May in Poland. This is the second co-production by BBC Worldwide and Polish public broadcaster TVP, following on from their successful television series Spies of Warsaw.

BBC Worldwide will be the global distributor of the new series.

The Passing Bell depicts historical events as seen through the eyes of two ordinary young men who volunteer to go to a war that they expect to be over in several months. But the conflict drags on and as its horrors unfold around them, the boys become men, lose their friends and find love. The two lead actors are Paddy Gibson and Jack Lowden, while their sweethearts are played by Sabrina Bartlett and Polish actress Erika Karkuszewska, a student of the Warsaw Theater School, making her first on-screen appearance.

The screenplay was written by Tony Jordan, who has won awards for series such as EastEnders, Life on Mars and Hustle. Jordan said, “This is a hugely important project for British television in this, the centenary of World War I, a conflict that shaped Europe as we know it today. It was always going to be vital to find a meaningful European partner for this project.” Jordan added that he was “very excited” about working with TVP.

The Passing Bells is directed by Brendan Maher, an award-winning Australian director with over 20 years of experience. One of the project’s two cinematographers is Jacek Petrycki, the winner of many Polish and international awards, including a BAFTA award for The Betrayed. Known for his work with directors Krzysztof Kie郵owski and Agnieszka Holland, Petrycki has for years worked with the BBC and Britain’s Channel 4 TV station.

The sets for The Passing Bells have been designed by Ashleigh Jeffres, whose credits include the hit series Game of Thrones. He will team up with accomplished Polish set designer and Emmy award winner Ewa Skoczkowska.

The Passing Bells will be a key part of the BBC’s programming to mark the centenary of the start of World War I. The series will premiere in November simultaneously on BBC 1 and TVP’s TVP 1 channel. In Poland, it will coincide with celebrations to mark the rebirth of the Polish nation after the end of World War I.

Apart from the five-episode version, The Passing Bells will be available as four 45-minute episodes and in two parts, each 90 minutes long.
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