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The Warsaw Voice » Business » August 1, 2014
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Media in brief
August 1, 2014   
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Dating Service for the Unfaithful

A Canada-based website for people in relationships looking to have an affair launched a Polish-language version in July.

AshleyMadison.com, which describes itself as “the world’s leading married dating service for discreet encounters,” offers a range of security features to make sure people in marriages and steady relationships can keep their affairs secret. For example, photographs uploaded to the service can only be seen by individuals specified by users, while a “panic button” instantly redirects visitors to an innocent-looking page if their husband, wife, partner or anyone else who could cause trouble starts looking over their shoulder.

AshleyMadison.com has over 26 million users worldwide and Poland is the 38th country in which it has launched service. Avid Life Media Inc., which owns AshleyMadison.com, decided to open the Polish-language version because of the high percentage of Poles who declare themselves Catholic. Over 70 percent of AshleyMadison.com users are declared Christians. Christoph Kraemer, the European communications director at Avid Life Media, says that the most keen AshleyMadison.com users come from conservative and Christian countries. “Poles are increasingly bold in reaching for what will help them satisfy their desires and needs, which is why we are making our platform available to them,” Kraemer said.

Avid Life Media is planning to launch AshleyMadison.com on other markets in Eastern Europe in the second half of this year.

Video Game Mag Relaunched

The Idea Ahead company is relaunching Secret Service, a popular video games magazine that closed down 13 years ago. The first issue will be out in August.

In the mid-1990s, the original Secret Service played a major role in promoting video games and gaming culture in Poland. At the peak of its popularity, the magazine sold almost 200,000 copies a month. It eventually closed down, along with many other titles from Poland’s golden era of computer magazines. The new Secret Service will differ significantly from the original and, for example, will not contain solutions to games. Instead, readers will find game reviews, interviews with legendary game designers and columns by trade insiders. The magazine will also contain stories on popular culture and its ties with video games.

The editor-in-chief is Piotr Mańkowski, a long-time journalist for the original Secret Service and for Reset magazine. Mańkowski has also authored a book entitled Cyfrowe Marzenia (Digital Dreams). The artistic director of the new magazine is Waldemar Nowak, who helped found the original Secret Service and Top Secret magazine before it.

Printed Press Still Most Trusted

Newspapers and magazines are still the most cited source of information in Poland, ahead of television, radio and online sources.

Despite the rapid growth of online media and financial problems encountered by some traditional press titles, a new report by the Institute of Media Monitoring found that the Rzeczpospolita daily was the most cited source in May in Poland, at 514 citations that month, followed by the Gazeta Wyborcza newspaper at 411. Other frequently cited press titles were the Dziennik Gazeta Prawna and Puls Biznesu newspapers and Newsweek magazine. In total, the printed press accounted for over half of all citations.

Magdalena Grabarczyk-Tokaj, research development manager at the Institute of Media Monitoring, told the Newseria Biznes news agency that television and the radio are less frequently cited than the printed press, but are still ahead of online publications. The findings show also that even though the press has been losing advertisers for years, it is still the most trusted source of information for journalists. Grabarczyk-Tokaj added that the trend has remained relatively unchanged over the last 10 years. “The [traditional] press is still regarded as the source of the best and the most trustworthy and fresh information,” she said.

Private television news channel TVN24 was the most cited television station in May, at 210 citations, right behind Gazeta Wyborcza.

Meanwhile, the report names TVN24 as the “most opinion-shaping” television station, while RMF FM is the “most opinion-shaping” radio station and the Onet.pl website is no.1 in terms of online media.

The most cited sources of business news in May were the Puls Biznesu newspaper, Forbes magazine and the Money.pl website.

The Institute of Media Monitoring has been compiling reports of this type for 10 years. Its May report analyzed 3,993 news items published in the press and broadcast on radio and television between May 1 and 31.
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