Ideas That Drive Change
August 29, 2014
Tomasz Nazaruk, Chief Executive Officer of Ricoh Polska, talks to Bartosz GrzybiŮski about the company’s transformation into a provider of a range of business services.
Ricoh is widely seen as a producer of printers, photocopiers and other types of office equipment. But the company is moving in a more ambitious direction...
Ricoh is no longer just an equipment producer; it is now also a company focusing on services and advice for clients. The idea of transforming the company from an equipment manufacturer into a solution provider was a big change that had and still has a very positive impact on the firm, because we have all managed to adapt to this change. The newest study commissioned by Ricoh and carried out by the Economist Intelligence Unit, The Challenge of Speed, shows that the benefits stemming from a fast adjustment to change can only be seen if innovation and optimized business processes are accompanied by the commitment of employees. We stick by this rule and we instill it in our clients.
Does that mean that you also provide change management services?
Apart from selling and servicing office equipment, and managing documents, we offer production outsourcing, as well as the outsourcing of transaction forms and document handling. We provide IT services, information management and the optimization of key business processes. It all ties in to change management to some extent.
Do companies adapt to change easily?
Many companies overestimate their real abilities when it comes to reacting to change. Concealing the real pace of change may have to do with challenges and obstacles inside European companies. The main difficulty in increasing efficiency is companies’ inability to effectively merge technological platforms. This prevents managers from seeing the changes in a company as a whole. The second biggest problem is the cultural barrier. Managers admit they face problems in having employees, business units and departments take a common approach to change when the company has decided to embark on such a course.
What makes you stand out?
The technologies we use are among the most innovative on the market. They allow employees to use many functions that make their lives easier. We have implemented all of the modern technologies offered by Ricoh ourselves, and that is why we can responsibly offer them to clients. Everyone interested in seeing how all this works, and what kinds of benefits a given solution can provide, can make an appointment at our headquarters. There is a lot of interest in our ultra-short focus projectors with built-in interactive whiteboards, which, when placed 11.7cm from a wall produce an 80-inch picture. An additional advantage is that everything written on the projected surface with a special pen can be processed repeatedly on a computer. Clients often ask about videoconferencing systems that provide secure communication through audio-video streaming and data sharing.
What is your biggest professional challenge?
I would like Ricoh to be seen not as an equipment producer, but as a trusted business partner in a couple of years.